Market Insights Consumer Food Bread & Cereal Products

Pasta - Iceland

Iceland

Revenue in the Pasta market amounts to €9.15m in 2024. The market is expected to grow annually by 4.39% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,960m in 2024).
In relation to total population figures, per person revenues of €24.23 are generated in 2024.
In the Pasta market, volume is expected to amount to 2.31m kg by 2029. The Pasta market is expected to show a volume growth of 2.4% in 2025.
The average volume per person in the Pasta market is expected to amount to 5.7kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Pasta Market in Iceland has seen minimal growth due to various factors such as limited consumer awareness, lack of convenience in online services, and the slow adoption of digital technologies. This has hindered the market's growth rate despite being a part of the larger and continuously growing Bread & Cereal Products Market in the country.

Customer preferences: As the demand for healthier and more convenient options rises, the Pasta Market in Iceland has seen a shift towards plant-based and gluten-free pasta products. This trend is driven by the growing number of health-conscious consumers and those with dietary restrictions. Additionally, there is a rising preference for locally sourced ingredients and sustainable packaging, reflecting Iceland's commitment to environmental consciousness.

Trends in the market: In Iceland, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with a growing demand for gluten-free and organic pasta. This trend is driven by a greater focus on health and wellness, as well as a rise in food intolerances and allergies. As a result, pasta manufacturers are adapting their offerings to cater to this demand, with the introduction of alternative flours and ingredients. This shift towards healthier options is expected to continue, as consumers become more health-conscious and seek out better-for-you alternatives. This presents opportunities for industry stakeholders to develop and market innovative products that cater to this growing trend. Additionally, there is a rising preference for sustainable and ethical practices in food production, which may also impact the pasta market in Iceland. Companies that can demonstrate their commitment to sustainability and ethical sourcing may have a competitive edge in this market.

Local special circumstances: In Iceland, the Pasta Market within the Bread & Cereal Products Market is heavily influenced by the country's unique geographical circumstances. Being a small island nation, Iceland has limited agricultural land, making it difficult to produce a variety of grains for pasta production. Therefore, the market heavily relies on imports from other European countries. Additionally, the country's cold climate and high consumption of seafood have led to the popularity of seafood-based pasta dishes, differentiating it from other markets.

Underlying macroeconomic factors: The performance of the Pasta Market within the Bread & Cereal Products Market is heavily influenced by macroeconomic factors such as consumer spending power, economic stability, and government policies. In Iceland, for instance, the strong economic growth and high disposable income of its citizens have contributed to the steady growth of the Pasta Market. Furthermore, favorable government policies and investments in the food industry have also played a significant role in driving the demand for pasta products in the country. On a global scale, the increasing health consciousness and the trend towards healthier food options have also positively impacted the growth of the Pasta Market within The Food market. With the rising prevalence of chronic diseases and the aging population, there is a growing demand for nutritious and convenient food products, leading to the continuous growth of the Pasta Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.