Market Insights Consumer Food Bread & Cereal Products

Bread - Tanzania

Tanzania

Revenue in the Bread market amounts to €0.91bn in 2024. The market is expected to grow annually by 8.68% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€73bn in 2024).
In relation to total population figures, per person revenues of €13.25 are generated in 2024.
In the Bread market, volume is expected to amount to 0.72bn kg by 2029. The Bread market is expected to show a volume growth of 6.8% in 2025.
The average volume per person in the Bread market is expected to amount to 8.5kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The bread market in Tanzania has seen subdued growth due to factors such as low consumer awareness, limited accessibility, and competition from other staple foods. Despite this, digital technologies and online services have started to gain traction, offering convenience to consumers.

Customer preferences: Consumers in Tanzania are increasingly opting for healthier and more nutritious options in the Bread Market of the Bread & Cereal Products Market within The Food market. This trend is largely driven by the growing awareness and importance placed on health and wellness, as well as the influence of Western diets and eating habits. As a result, there has been a rise in demand for whole grain and gluten-free breads, as well as artisanal and organic varieties. This shift towards healthier options is also influenced by the rising middle class and their willingness to pay for premium products that align with their health-conscious lifestyles.

Trends in the market: In Tanzania, the Bread Market within the Bread & Cereal Products Market is experiencing a rise in demand for healthier and more diverse options. This trend is driven by increasing health consciousness among consumers and a growing middle class with higher purchasing power. As a result, there is a shift towards whole grain and artisanal breads, as well as gluten-free and organic options. This trend is expected to continue, presenting opportunities for industry stakeholders to innovate and cater to changing consumer preferences. Additionally, there is a growing trend of online ordering and delivery services, providing convenience for consumers and opening up new channels for businesses to reach customers.

Local special circumstances: In Tanzania, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's agricultural sector, as wheat is a major crop and bread is a staple food. However, the market is also affected by the country's diverse cultural preferences, with some regions favoring flatbreads while others prefer wheat-based bread. Additionally, the government's regulations on food imports and pricing also play a significant role in shaping the dynamics of the market. This unique blend of factors creates a competitive market with a wide variety of bread options for consumers.

Underlying macroeconomic factors: The Bread Market in Tanzania is heavily influenced by macroeconomic factors, such as economic stability, government policies, and investment in infrastructure. Countries with strong economic growth and stable political climates are experiencing significant market growth, while those facing economic challenges or political instability may see slower growth. Additionally, factors such as rising population and urbanization rates, increasing disposable income, and changing consumer preferences are shaping the demand for bread and cereal products in the country. Moreover, the global shift towards healthier and more convenient food options is also impacting the bread market in Tanzania, as consumers seek out healthier alternatives and convenience in their daily food choices.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.