Market Insights Consumer DIY & Hardware Store

Floor Covering - Austria

Austria

In Austria, the Floor Covering market generates a revenue of €287.90m in 2024.
It is projected to experience an annual growth rate of 2.70% (CAGR 2024-2029).
When compared to other countries worldwide, in the United States leads with a revenue of €5,496m in 2024.
In terms of per person revenues, in Austria generates €32.07 in 2024.
Austria's floor covering market is experiencing a surge in demand for sustainable and eco-friendly materials such as bamboo and cork.

Key regions: India, Turkey, China, Japan, Indonesia

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Analyst Opinion

The DIY & Hardware Store Market in Austria has witnessed slow growth due to factors like declining consumer interest and competition from online stores. The market for floor coverings is not experiencing significant growth, with a negligible growth rate, affected by economic uncertainty and changing consumer preferences.

Customer preferences: As the concept of sustainability becomes increasingly important to consumers, there has been a rise in demand for eco-friendly and sustainable flooring options within the Floor Covering Market. This trend is driven by a growing awareness of the impact of traditional flooring materials on the environment. Additionally, with the rise in popularity of DIY and home improvement projects, consumers are also seeking out durable and easy-to-install flooring solutions that align with their values of sustainability.

Trends in the market: In Austria, the Floor Covering Market within the DIY & Hardware Store Market is seeing an increase in demand for environmentally friendly and sustainable products. This trend is being driven by consumer awareness and government regulations promoting sustainable practices. Additionally, there is a growing preference for DIY solutions, with customers seeking cost-effective options for home improvement projects. These trends point towards a need for industry stakeholders to offer a wider range of eco-friendly products and invest in digital platforms to cater to the rising demand for DIY solutions.

Local special circumstances: In Austria, the Floor Covering Market within the DIY & Hardware Store Market is influenced by the country's strict building codes and regulations regarding construction materials. This has led to a strong demand for eco-friendly and sustainable flooring options, such as bamboo and cork, as well as high-quality materials like hardwood and stone. Additionally, the country's mountainous terrain and colder climate have resulted in a higher demand for durable and weather-resistant flooring materials. This has also led to the popularity of heated flooring solutions in the Austrian market.

Underlying macroeconomic factors: The Floor Covering Market within the DIY & Hardware Store Market in Austria is significantly impacted by macroeconomic factors such as consumer confidence, disposable income levels, and overall economic stability. With the country's robust economy and high disposable income levels, there is a strong demand for floor covering products in the DIY & Hardware Store Market. Additionally, government initiatives to promote home renovations and improvements have further bolstered market growth. However, the recent global economic slowdown and uncertainties in the financial markets may have a dampening effect on the market in Austria.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.