Market Insights Consumer Alcoholic Drinks

Spirits - Cameroon

Cameroon

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to €20.9m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to €2,081.0k in 2024.
Revenue, combined amounts to €23.0m in 2024.
The revenue, at home is expected to grow annually by 5.00% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (€134,300m in 2024).
In relation to total population figures, the average revenue per capita, at home of €0.71 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 1,137.0k L by 2024.
Volume, out-of-home is expected to amount to 50.2k L in 2024.
Volume, combined is expected to amount to 1,188.0k L in 2024.
The Spirits market is expected to show a volume growth, at home of 1.8% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 0.04L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

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Región

Comparación de regiones

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Analyst Opinion

The Spirits market in Cameroon is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Cameroon are shifting towards premium and high-quality spirits, as consumers become more discerning and willing to pay a premium for a superior product. This trend is driven by a growing middle class with increased disposable income and a desire for luxury goods. Additionally, there is a rising interest in craft spirits and locally produced beverages, as consumers seek unique and authentic experiences. Trends in the market include a growing demand for whiskey and other international spirits, as well as a resurgence in traditional African spirits. Whiskey, in particular, has gained popularity among Cameroonians, with a preference for premium brands and aged variants. This trend can be attributed to the influence of Western culture and the perception of whiskey as a sophisticated and prestigious drink. At the same time, there is a renewed interest in traditional African spirits, such as palm wine and tchapalo, which are seen as part of the country's cultural heritage. Local special circumstances also contribute to the development of the Spirits market in Cameroon. The country has a rich cultural diversity, with various ethnic groups that have their own traditional alcoholic beverages. This diversity creates a vibrant market for both local and international spirits, as consumers seek to explore different flavors and experiences. Furthermore, Cameroon has a growing tourism industry, attracting both domestic and international visitors who are interested in experiencing the local food and drink culture. This presents an opportunity for spirits producers to showcase their products and cater to the preferences of tourists. Underlying macroeconomic factors also play a role in the development of the Spirits market in Cameroon. The country's economic growth and increasing urbanization have led to a rise in disposable income and a growing middle class. This has created a larger consumer base with the purchasing power to afford premium spirits. Additionally, the government's efforts to improve infrastructure and promote tourism have contributed to the growth of the hospitality industry, which in turn drives the demand for spirits. In conclusion, the Spirits market in Cameroon is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. With a shift towards premium and high-quality spirits, a growing demand for whiskey and traditional African spirits, a diverse cultural landscape, and a favorable economic environment, the market is poised for further expansion in the coming years.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.