Hard Seltzer - Eastern Asia

The Hard Seltzer market in Eastern Asia has witnessed significant growth in recent years, driven by changing consumer preferences and a growing demand for low-alcohol and low-calorie beverages. Customer preferences in Eastern Asia have shifted towards healthier and more mindful drinking choices. Consumers are increasingly seeking beverages that are low in calories, sugar, and artificial ingredients. This trend is in line with the global movement towards healthier lifestyles and the rising popularity of wellness-focused products. Hard Seltzers, with their low alcohol content and refreshing flavors, have emerged as a popular choice among health-conscious consumers in Eastern Asia. Trends in the market indicate that the demand for Hard Seltzers is expected to continue growing in the region. The convenience and portability of canned Hard Seltzers make them an appealing option for consumers on the go. Additionally, the wide range of flavors available in the market caters to diverse consumer preferences, further driving the popularity of Hard Seltzers in Eastern Asia. Local special circumstances also contribute to the development of the Hard Seltzer market in Eastern Asia. In countries like Japan and South Korea, where traditional alcoholic beverages like sake and soju have long dominated the market, the emergence of Hard Seltzers provides a refreshing alternative for consumers. The light and fruity flavors of Hard Seltzers appeal to a younger demographic, who are looking for new and exciting drinking experiences. Underlying macroeconomic factors also play a role in the growth of the Hard Seltzer market in Eastern Asia. Rising disposable incomes and a growing middle class in countries like China and South Korea have led to an increase in consumer spending on premium and imported products. This has created a favorable market environment for international Hard Seltzer brands looking to expand their presence in the region. In conclusion, the Hard Seltzer market in Eastern Asia is experiencing significant growth due to changing consumer preferences, the convenience of canned beverages, and the appeal of low-alcohol and low-calorie options. The emergence of Hard Seltzers provides a refreshing alternative to traditional alcoholic beverages in the region. The market is expected to continue growing as more consumers adopt healthier drinking habits and seek out innovative and flavorful beverage options.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.