Beer - Eastern Asia

The Beer market in Eastern Asia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Beer market in Eastern Asia have shifted towards premium and craft beers, reflecting a growing demand for higher quality and more diverse options. Consumers are increasingly seeking unique and flavorful beers, leading to a rise in the popularity of craft breweries and microbreweries. This trend is particularly evident in countries like Japan and South Korea, where there has been a surge in the number of craft beer producers and a corresponding increase in consumer interest. Trends in the Beer market in Eastern Asia also include the growing popularity of low-alcohol and non-alcoholic beers. Health-conscious consumers are seeking alternatives to traditional high-alcohol beers, leading to an increased demand for lighter options. This trend is driven by factors such as changing lifestyles, increased awareness of health and wellness, and a desire for more responsible drinking habits. Local special circumstances in Eastern Asia have also contributed to the development of the Beer market. For example, in China, the world's largest beer market, there has been a shift towards premium and imported beers due to rising incomes and changing consumer tastes. The Chinese government's anti-corruption campaign has also had an impact on the market, as it has led to a decline in sales of high-end alcoholic beverages and a corresponding increase in demand for more affordable options. Underlying macroeconomic factors have also influenced the Beer market in Eastern Asia. Economic growth in the region has led to an expansion of the middle class and increased disposable incomes, enabling more consumers to afford premium and craft beers. Additionally, urbanization and Westernization have played a role in shaping consumer preferences, as urban dwellers are more likely to be exposed to international trends and have access to a wider range of beer options. In conclusion, the Beer market in Eastern Asia is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The rise of premium and craft beers, the popularity of low-alcohol and non-alcoholic options, and the influence of factors such as rising incomes and urbanization are all contributing to the development of the market in this region.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.