Market Insights Advertising & Media Sports

Soccer - Czechia

Czechia

Revenue in the Soccer market is projected to reach €146.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.95%, resulting in a projected market volume of €169.50m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,898.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €140.60 in 2024.
In the Soccer market, the number of users is expected to amount to 1.0m users by 2029.
User penetration in the Soccer market will be at 9.9% in 2024.

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Analyst Opinion

The Soccer Market in Czechia has seen modest growth due to factors such as growing popularity of digital media and increasing awareness of health benefits among consumers. However, the market growth rate remains minimal due to limited merchandise and ticket sales opportunities.

Customer preferences: One noticeable trend in the Soccer Market in Czechia is the growing demand for sustainable and eco-friendly products among consumers. This shift is influenced by the increasing awareness and concern about environmental issues, as well as a desire to align with ethical and responsible values. This has led to an increase in the availability of eco-friendly soccer equipment and apparel, as well as a rise in the popularity of eco-friendly soccer clubs. Additionally, there has been a rise in eco-tourism, with more individuals seeking out nature-friendly destinations for their travels.

Trends in the market: In Czechia, the Soccer Market is experiencing an increase in the use of technology, with more teams utilizing data analytics to improve performance and scouting capabilities. This trend is expected to continue, with clubs investing in advanced software and tools to gain a competitive edge. Additionally, there is a growing interest in e-sports, with established teams and leagues entering the market. These developments have the potential to change the landscape of the sports industry in Czechia, creating new opportunities for stakeholders and driving the markets growth.

Local special circumstances: In Czechia, the Soccer Market is heavily influenced by the countrys strong football culture and history. The passionate fan base and high level of competition in the Czech football league make it a major draw for sports enthusiasts. Additionally, the countrys central location in Europe allows for easy access to international markets, leading to a diverse pool of talent and potential investments. The popularity of the sport has also been supported by government initiatives, such as investments in sports infrastructure and youth development programs.

Underlying macroeconomic factors: The Soccer Market within the Sports Market in Czechia is heavily influenced by macroeconomic factors such as the countrys economic health and fiscal policies. As a member of the European Union and a developed economy, Czechia enjoys a relatively stable economic environment, which is conducive for the growth of the Sports market. Additionally, the countrys strong investment in infrastructure and a favorable regulatory framework for sports contribute to the growth of the Soccer Market. Moreover, the increasing interest of Czechias population in sports, particularly soccer, coupled with rising disposable incomes, is driving the demand for sports goods and services, thus boosting market growth.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.