Market Insights Advertising & Media Sports

Cricket - Germany

Germany

Revenue in the Cricket market is projected to reach €4.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.34%, resulting in a projected market volume of €4.81m by 2029.
In global comparison, most revenue will be generated in India (€2,110.00m in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to €6.50 in 2024.
In the Cricket market, the number of users is expected to amount to 0.7m users by 2029.
User penetration in the Cricket market will be at 0.8% in 2024.

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Analyst Opinion

The Cricket Market in Germany is facing a negligible decline in its growth rate. Factors such as the increasing popularity of digital platforms for streaming live matches, the growing consumer interest in health and fitness combined with the convenience of purchasing tickets online, and the rise of online media coverage can all be attributed to the overall state of the market.

Customer preferences: There has been a growing interest in eco-friendly and sustainable products among consumers in Germany, resulting in a shift towards more environmentally responsible cricket equipment. Additionally, there has been a rise in popularity of cricket as a recreational activity among the older demographic, leading to an increase in demand for senior-friendly cricket gear and adapted gameplay options. This trend can be attributed to the aging population and a greater emphasis on healthy, active living, driving growth in the cricket market.

Trends in the market: In Germany, the Cricket Market within the Sports Market is experiencing a surge in popularity due to the increasing interest in the sport and the emergence of new leagues and tournaments. This trend has been fueled by the growing number of young players and the availability of advanced training facilities. Furthermore, the rise of digital media and technology has allowed for greater visibility and accessibility of cricket, attracting a wider audience and potential sponsorships. The significance of this trend lies in its potential to elevate cricket as a mainstream sport in Germany and tap into the countrys large population and strong economy. However, this also poses potential challenges as the market becomes more competitive, requiring industry stakeholders to continuously innovate and adapt to maintain their position in the market.

Local special circumstances: In Germany, cricket has gained popularity due to the presence of a large South Asian immigrant population. The sport is also supported by the German Cricket Federation, which organizes tournaments and promotes the sport at a grassroots level. Additionally, Germanys geographical location in Europe provides easier access to other European countries where cricket is popular, enabling the country to participate in international tournaments. Furthermore, regulations regarding sports betting in Germany contribute to the growth of the cricket market, as sports betting is legal and widely accepted in the country, providing a potential revenue stream for cricket teams and leagues.

Underlying macroeconomic factors: The growth of the Cricket Market within the Sports Market in Germany is greatly influenced by macroeconomic factors such as the overall economic health of the country, government policies, and global economic conditions. Germanys strong and stable economy, as well as its favorable regulatory environment, provide a conducive backdrop for the development and growth of the Cricket Market. Moreover, the countrys emphasis on investing in sports infrastructure and promoting healthy lifestyle choices has further boosted the demand for cricket, leading to its increasing popularity and growth in the market. Additionally, as Germanys population continues to age, there is an increasing demand for sports activities, including cricket, to maintain a healthy and active lifestyle. These factors are expected to drive the market for cricket in Germany in the coming years.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.