Market Insights Advertising & Media Sports

Basketball - Czechia

Czechia

Revenue in the Basketball market is projected to reach €3.48m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.06%, resulting in a projected market volume of €3.49m by 2029.
In global comparison, most revenue will be generated in the United States (€8,751.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to €14.01 in 2024.
In the Basketball market, the number of users is expected to amount to 342.0k users by 2029.
User penetration in the Basketball market will be at 2.4% in 2024.

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Analyst Opinion

The Czechia basketball market has shown minimal growth, influenced by factors such as digital media consumption, merchandise purchases, and ticket sales. The stagnant growth can be attributed to declining interest in the sport, limited marketing strategies, and high competition from other Sports markets in the region.

Customer preferences: The popularity of basketball has been steadily increasing in Czechia, with a growing number of fans turning to digital platforms and streaming services to access live games and highlights. This trend towards digital consumption can be attributed to the high penetration of internet and smartphones in the country, as well as the growing interest in international basketball leagues and tournaments. Additionally, the rise of e-sports and virtual basketball games has provided an alternative and convenient way for fans to engage with the sport.

Trends in the market: In Czechia, the Basketball Market within the Sports Market has seen a rise in popularity, driven by the success of the national basketball team and the increasing number of basketball leagues and tournaments. With the growing interest in the sport, there is a trend towards investing in state-of-the-art facilities and training programs, as well as promoting basketball at the grassroots level. This has resulted in an increase in sponsorship deals and collaborations with notable brands, signaling a positive trajectory for the industry. Additionally, with the rise of e-sports and online streaming platforms, there is potential for the basketball market to tap into the digital market and reach a wider audience. However, this also poses a challenge for traditional broadcasting and ticket sales, which may require industry stakeholders to adapt and embrace new technologies to stay competitive.

Local special circumstances: In Czechia, basketball has a deep cultural significance and is one of the most popular sports in the country. This is largely due to the success of the Czech national team in international competitions and the countrys strong basketball tradition. The geographical landscape, with its temperate climate and high urbanization rate, also lends itself to the growth of basketball as an indoor sport. Additionally, the countrys government has implemented policies to support the development of youth basketball programs and improve the overall sports infrastructure, creating a favorable environment for the growth of the basketball market.

Underlying macroeconomic factors: The Basketball Market in Czechia is strongly influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The countrys stable economy and relatively high per capita income contribute to the growing demand for basketball products and services. Furthermore, the governments investment in sports infrastructure and facilities, along with its support for athletes, has boosted the popularity of basketball in the country. Additionally, the increasing participation of youth in organized basketball leagues and the rising interest in NBA games has further contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.