Market Insights Advertising & Media Sports

Baseball - Malaysia

Malaysia

Revenue in the Baseball market is projected to reach €4.15m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.90%, resulting in a projected market volume of €4.34m by 2029.
In global comparison, most revenue will be generated in the United States (€9,145.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €5.88 in 2024.
In the Baseball market, the number of users is expected to amount to 701.4k users by 2029.
User penetration in the Baseball market will be at 2.0% in 2024.

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Analyst Opinion

The Baseball market in Malaysia has seen slow growth in recent years. Factors such as limited media coverage, lack of popularity among consumers, and limited availability of merchandise and tickets have hindered its growth. However, with the increasing use of digital technologies and rising sports awareness among the population, the market has potential for future growth. Targeted marketing strategies and improved infrastructure could help boost the markets growth rate.

Customer preferences: With the growing popularity of sports and fitness in Malaysia, there has been a noticeable increase in demand for high-performance training gear and equipment among baseball enthusiasts. This trend is influenced by the rise in health and wellness awareness, where consumers are prioritizing their physical well-being. At the same time, the aging population in Malaysia has also contributed to the demand for senior-friendly baseball equipment, indicating a shift towards catering to diverse demographics in the market. Additionally, there has been a growing interest in incorporating technology, such as smart analytics, into baseball equipment and training methods as consumers seek data-driven insights to enhance their performance.

Trends in the market: In Malaysia, the Baseball Market within the Sports Market is currently experiencing a rise in popularity, with more people taking an interest in the sport and attending games. This trend is significant as it indicates a shift towards a more diverse Sports market in the country. Potential implications for industry stakeholders include the need for more investment in baseball facilities and infrastructure, as well as the potential for partnerships with international teams and leagues to further promote the sport. Meanwhile, in the global Baseball market, there is a growing trend towards analytics and data-driven strategies, with teams utilizing advanced technologies to improve player performance and team strategies. This trend is likely to continue as teams see the benefits of using data to gain a competitive advantage. Furthermore, the growing popularity of fantasy baseball leagues and online betting on baseball games presents new opportunities for the industry to tap into the digital market.

Local special circumstances: In Malaysia, the Baseball Market within the Sports Market is heavily influenced by the countrys cultural diversity and the popularity of other sports such as badminton and football. While baseball may not be the most popular sport, there is still a dedicated fan base with a strong appreciation for the game. Additionally, Malaysias hot and humid climate presents a unique challenge for baseball players, requiring them to adapt their training and playing techniques. This has led to the development of innovative technology and equipment specifically designed for the Malaysian market.

Underlying macroeconomic factors: The success of the Baseball Market in Malaysia is largely influenced by macroeconomic factors such as the countrys economic growth, government policies, and foreign investments. Strong economic growth and stable fiscal policies create a favorable business environment, attracting investments from both local and international companies. Additionally, government initiatives to promote sports and increase fan engagement, along with rising disposable incomes of the populace, are driving the demand for baseball merchandise and tickets. However, global economic downturns, political instability, and fluctuations in currency exchange rates can impede the growth of the Baseball Market in Malaysia. Furthermore, the countrys increasing interest in other popular sports like football and badminton may pose a threat to the growth of the Baseball Market in the country. As such, it is crucial for companies operating in the Baseball Market in Malaysia to closely monitor and adapt to macroeconomic changes in order to sustain market growth.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.