Market Insights Advertising & Media Sports Baseball

Baseball Merchandise - Malaysia

Malaysia

Revenue in the Baseball Merchandise market is projected to reach €0.89m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.56%, resulting in a projected market volume of €1.01m by 2029.
In global comparison, most revenue will be generated in the United States (€1,150.00m in 2024).
The average revenue per user (ARPU) in the Baseball Merchandise market is projected to amount to €3.16 in 2024.
In the Baseball Merchandise market, the number of users is expected to amount to 321.2k users by 2029.
User penetration in the Baseball Merchandise market will be at 0.8% in 2024.

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Analyst Opinion

The baseball merchandise market in Malaysia is experiencing a negligible growth rate, possibly due to factors such as limited consumer interest and competition from other Sports markets. Despite this, online sales and promotions may offer convenience for consumers.

Customer preferences: As the popularity of baseball continues to rise in Malaysia, the demand for official team merchandise is also on the rise. However, with an increasing interest in sustainable and ethical consumption, consumers are now looking for eco-friendly and ethically-made merchandise. This trend is driven by a growing awareness of environmental and social issues, as well as a desire to support socially responsible brands. Additionally, with the rise of social media and influencer marketing, consumers are gravitating towards unique and personalized merchandise that reflects their individual style and interests.

Trends in the market: In Malaysia, the Baseball Merchandise Market is seeing a rise in demand for licensed merchandise, with major sports leagues expanding their reach in the region. This trend is indicative of the growing popularity of baseball in the country and presents an opportunity for industry stakeholders to capitalize on the market potential. Furthermore, the incorporation of e-commerce platforms has facilitated the distribution of merchandise, allowing for a wider reach and convenience for consumers. This trend is likely to continue in the future, with the potential for further growth as the sport gains more traction in Malaysia. Additionally, collaborations between international brands and local players have also contributed to the growth of the market. This trend of collaboration and globalization presents opportunities for both foreign and domestic stakeholders in the Baseball Merchandise Market of the Baseball Market within the Sports Market.

Local special circumstances: In Malaysia, the Baseball Merchandise Market within the Sports Market is influenced by the countrys diverse cultural aspects and its geographical location in Southeast Asia. The strong interest in baseball among the youth population, coupled with the countrys increasing disposable income, has driven the demand for baseball merchandise. Furthermore, Malaysias regulatory framework, particularly in the e-commerce sector, has provided a conducive environment for the growth of online retailing of baseball products. Additionally, the countrys strategic location in the ASEAN region has enabled it to tap into the growing Southeast Asian market for sports merchandise, contributing to the overall growth of the Baseball Market.

Underlying macroeconomic factors: The growth of the Baseball Merchandise Market within the Sports Market is largely influenced by macroeconomic factors such as consumer spending, economic stability, and trade policies. In Malaysia, factors such as a strong economy, favorable trade agreements, and growing disposable income have contributed to the growth of the Baseball Market. Additionally, the increasing popularity of baseball in the country and the presence of professional baseball leagues have also boosted demand for merchandise. However, any changes in global economic trends or shifts in consumer spending patterns could have a significant impact on the performance of the market in Malaysia. Furthermore, policies and regulations related to international trade and imports may also affect the availability and pricing of baseball merchandise, ultimately influencing market growth.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.