Market Insights Advertising & Media Sports

American Football - Czechia

Czechia

Revenue in the American Football market is projected to reach €780.00k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.08%, resulting in a projected market volume of €907.90k by 2029.
In global comparison, most revenue will be generated in the United States (€23,710.00m in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to €7.24 in 2024.
In the American Football market, the number of users is expected to amount to 119.3k users by 2029.
User penetration in the American Football market will be at 1.0% in 2024.

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Analyst Opinion

The American Football market in Czechia is experiencing minimal growth, influenced by factors such as the increasing popularity of other sports, limited media coverage, and high competition in ticket sales. Limited merchandise options and lack of accessibility may also contribute to the slow growth of the market.

Customer preferences: As in the previous paragraph, consumers in the American Football Market are increasingly turning to digital solutions to enhance their athletic performance and wellness. Wearable technology and fitness tracking apps are gaining popularity, as individuals seek more advanced ways to monitor their physical activity and progress. Additionally, virtual training and coaching services are becoming more sought after among players and coaches alike, allowing for remote access to training programs and expert guidance. This shift towards technology-driven solutions is a result of a growing emphasis on data-driven training and performance optimization.

Trends in the market: In Czechia, the American Football market is experiencing a surge in popularity, with more young people participating in the sport and attending games. This trend can be attributed to the increasing visibility of American sports in Europe, as well as the efforts of local organizations to promote the sport. Additionally, there is a growing interest in fantasy football leagues and betting on games, which is fueling the growth of the market. This trend is expected to continue, leading to potential opportunities for industry players to expand their offerings and attract a larger fan base. As a result, stakeholders in the American Football market, including teams, leagues, and sponsors, must stay abreast of these trends and adapt their strategies accordingly in order to remain competitive in the market.

Local special circumstances: In Czechia, the American Football Market is steadily growing in popularity, driven by the countrys rich history and culture of physical sports. Due to its central location in Europe, Czechia also serves as a hub for international American football events, attracting both local and foreign fans. However, unlike the US market, the Czechia American football market is heavily influenced by the countrys strict regulations on violence in sports, impacting the style of play and audience engagement. Additionally, the market is also shaped by the countrys limited resources and infrastructure, leading to a slower growth compared to other countries.

Underlying macroeconomic factors: The American Football Market within the Sports Market in Czechia is heavily impacted by macroeconomic factors such as consumer spending, government policies, and global economic conditions. The current state of the national economy, including GDP growth and unemployment rates, will directly affect the purchasing power of Czech consumers who support the American football market. Additionally, fiscal policies, such as tax laws and subsidies, can either promote or hinder the growth of the market. Moreover, global economic trends can influence the availability of foreign investment and trade opportunities, which can have a significant impact on the American football market in Czechia.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.