Market Insights Advertising & Media Sports American Football

American Football Merchandise - Malaysia

Malaysia

Revenue in the American Football Merchandise market is projected to reach €0.63m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.67%, resulting in a projected market volume of €0.87m by 2029.
In global comparison, most revenue will be generated in the United States (€6,213.00m in 2024).
The average revenue per user (ARPU) in the American Football Merchandise market is projected to amount to €6.68 in 2024.
In the American Football Merchandise market, the number of users is expected to amount to 130.5k users by 2029.
User penetration in the American Football Merchandise market will be at 0.3% in 2024.

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Analyst Opinion

The American football merchandise market in Malaysia has seen minimal growth due to various factors such as limited awareness and availability of products, as well as cultural preferences for other sports. This presents barriers to the markets growth rate.

Customer preferences: As the popularity of American football continues to grow in Malaysia, so does the demand for official merchandise. With the rise of e-commerce, consumers are now able to purchase their favorite teams merchandise from anywhere in the world, leading to an increase in cross-border transactions. Additionally, there is a growing trend of nostalgia among consumers, with a preference for vintage and throwback merchandise. This can be attributed to the cultural significance of American football in the country, as well as the desire for unique and authentic products to express their fandom.

Trends in the market: In Malaysia, the American Football Merchandise Market is witnessing a rise in online retail platforms, with more brands offering direct-to-consumer options and customization services. In the United States, there is a growing demand for sustainable and eco-friendly merchandise, leading to the adoption of eco-friendly materials and production processes. This trend is also gaining traction in Malaysia, as consumers become more environmentally conscious. Additionally, collaborations with popular influencers and athletes are becoming increasingly popular, creating a unique marketing approach for the American Football Merchandise Market. This trend is expected to continue in the coming years, offering opportunities for industry stakeholders to expand their customer base and increase brand awareness.

Local special circumstances: In Malaysia, the American Football Merchandise Market is heavily influenced by the countrys changing demographics and increasing disposable income. As a result, there is a growing demand for American football merchandise among the younger, urban population. Additionally, Malaysias strong affinity for Western popular culture also contributes to the markets growth. In contrast, the American Football Merchandise Market in the United States is largely driven by the countrys deep-rooted sports culture and high levels of consumer spending. However, the recent trend of international players joining American football teams has also resulted in a growing global audience and demand for American football merchandise.

Underlying macroeconomic factors: The American Football Merchandise Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending, economic growth, and population demographics. With the increasing popularity of American football in Malaysia, the demand for merchandise is expected to grow. Favorable economic conditions, such as low inflation rates and rising incomes, can boost consumer confidence and increase spending on American football merchandise. Additionally, government policies and initiatives that support the sports industry can also have a positive impact on the market. Furthermore, the growing young population in Malaysia presents a promising market for American football merchandise, as the youth tend to be more enthusiastic about sports and related merchandise.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.