Media - United States
- United States
- Revenue in the Media market in the United States is projected to reach €519.10bn in 2025.
- The largest market of this market is TV & Video, which is expected to have a market volume of €264.00bn in 2025.
- In global comparison, the United States will generate the majority of the revenue, amounting to €519.10bn in 2025.
- Furthermore, in the Media market, it is anticipated that 58.14% of total revenues will be generated through digital Media market in 2029.
- In the United States, the media landscape is increasingly dominated by streaming platforms, shifting consumer preferences towards on-demand content over traditional broadcasting.
Key regions: United States, China, Japan, United Kingdom, Germany
Analyst Opinion
The Media Market in the United States is experiencing moderate growth, fueled by the rise of digital platforms, evolving consumer preferences, and the integration of technology in traditional formats, balancing innovation with established media consumption habits.
Customer preferences: Consumers are gravitating towards on-demand content, favoring streaming services over traditional cable, reflecting a shift towards personalized viewing experiences. This trend is further amplified by younger demographics, who prioritize mobile access and social media integration in their media consumption. Additionally, the rise of user-generated content platforms highlights a desire for authenticity and relatability in entertainment, while diverse storytelling resonates with an increasingly multicultural audience, shaping the future of media narratives.
Trends in the market: In the United States, the media market is experiencing a significant shift towards streaming services, with consumers increasingly favoring on-demand content over traditional cable subscriptions. This trend is particularly pronounced among younger audiences, who demand mobile access and seamless social media integration in their viewing experiences. Additionally, platforms featuring user-generated content are thriving, reflecting a desire for authenticity and relatability. As diverse storytelling gains prominence, it caters to a multicultural audience, influencing content creation and marketing strategies for industry stakeholders aiming to remain competitive in this evolving landscape.
Local special circumstances: In the United States, the media market is shaped by diverse geographical and cultural factors, with regional preferences influencing content consumption. For instance, urban areas showcase a higher demand for niche streaming services catering to specific interests, while rural regions often rely on traditional media due to limited internet access. Additionally, cultural diversity fuels the popularity of localized content, prompting platforms to produce shows that resonate with various communities. Regulatory aspects, such as net neutrality debates, further impact how streaming services operate and compete, shaping the overall market landscape.
Underlying macroeconomic factors: The dynamics of the media market in the United States are significantly influenced by macroeconomic factors such as consumer spending, technological advancements, and advertising expenditures. A robust national economy encourages higher disposable income, leading to increased subscriptions to streaming services and premium content. Conversely, economic downturns can result in cutbacks on entertainment spending. Additionally, the shift towards digital platforms is driven by advancements in internet infrastructure and mobile technology, which expand access to media. Global trends, such as the rise of social media and user-generated content, further reshape consumer behavior, prompting media companies to adapt their strategies to capture audience engagement effectively.
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.Visión general
- Revenue
- Analyst Opinion
- Users
- Media Usage
- Global Comparison
- Methodology
- Key Market Indicators