TV & Video - United States
- United States
- Revenue in the TV & Video market market in the United States is projected to reach €264.00bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 2.83%, resulting in a projected market volume of €295.20bn by 2029.
- The largest market within this market is OTT Video, which is forecasted to have a market volume of €133.30bn in 2025.
- In global comparison, the United States will generate the most revenue, amounting to €264.00bn in 2025.
- Within the TV & Video market market, the number of users the United States is expected to total 275.1m users by 2029.
- User penetration in the TV & Video market market is anticipated to be at 77.8% in 2025.
- The average revenue per user (ARPU) the United States is projected to be €0.99k in 2025.
- In the United States, the TV and video market is increasingly dominated by streaming services, reflecting a significant shift in consumer viewing preferences.
Key regions: China, South Korea, Asia, France, United Kingdom
Analyst Opinion
The TV & Video market in the United States is witnessing mild growth, influenced by the steady demand for streaming services, evolving viewer preferences, and the integration of advanced technologies that enhance viewing experiences across platforms.
Customer preferences: Consumers are increasingly gravitating towards personalized viewing experiences, prompting a surge in demand for on-demand streaming platforms that cater to diverse tastes and preferences. The rise of binge-watching culture has led to the popularity of serialized content, while niche genres gain traction among specific demographic groups. Additionally, younger audiences favor platforms that integrate social media features, reflecting a desire for community engagement and shared experiences. This shift underscores a broader trend toward immersive and interactive entertainment.
Trends in the market: In the United States, the TV & Video market is experiencing a significant shift towards personalized streaming experiences, with consumers increasingly seeking on-demand platforms that offer tailored content. This trend is marked by the rise of binge-watching and serialized programming, which cater to diverse audience preferences and foster deeper engagement. Furthermore, younger demographics are gravitating toward platforms that incorporate social media elements, enhancing community interaction. As these trends continue to evolve, industry stakeholders must adapt their strategies to prioritize user engagement and content diversity, ensuring relevance in a competitive landscape.
Local special circumstances: In the United States, the TV & Video market is shaped by diverse regional preferences and cultural influences, which create distinct viewing habits across the country. Urban areas often embrace cutting-edge streaming services, while rural communities may rely more on traditional cable due to limited internet access. Additionally, regulatory factors, such as local broadcasting rules and net neutrality debates, impact content availability and pricing structures. This dynamic landscape necessitates that providers tailor offerings to meet varying audience needs and preferences, ensuring broader reach and engagement.
Underlying macroeconomic factors: The TV & Video market in the United States is significantly influenced by macroeconomic factors such as consumer spending trends, technological advancements, and changes in advertising revenue. A robust economy typically boosts disposable income, leading to increased subscriptions for streaming services and premium content. Conversely, economic downturns can result in reduced spending on entertainment. Additionally, the rapid evolution of technology fosters innovation in content delivery, while shifts in advertising budgets, driven by economic conditions, impact revenue streams for broadcasters and streaming platforms. As competition intensifies, providers must adapt to these financial dynamics to optimize market performance and capture diverse audience segments.
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.Visión general
- Revenue
- Analyst Opinion
- Users
- Media Usage
- Global Comparison
- Methodology
- Key Market Indicators