Traditional TV & Home Video - Europe
- Europe
- In Europe, revenue in the Traditional TV & Home Video market is projected to reach €82.33bn in 2025.
- Revenue is expected to demonstrate an annual growth rate (CAGR 2025-2029) of -0.09%, leading to a projected market volume of €82.05bn by 2029.
- The average revenue per user (ARPU) in this market is anticipated to be €124.90.
- In a global context, the majority of revenue will be generated the United States, which is expected to reach €130.80bn in 2025.
- The number of TV viewers in Europe is projected to amount to 0.7bn users by 2029.
- User penetration in the Traditional TV & Home Video market withEurope is expected to be at 78.1% in 2025.
- The average revenue per TV user (ARPU) in the Traditional TV & Home Video market in Europe is projected to amount to €124.90 in 2025.
- In Europe, the Traditional TV & Home Video market is increasingly challenged by streaming services, prompting a shift in viewer engagement and content consumption habits.
Key regions: Asia, United Kingdom, China, Germany, Japan
Analyst Opinion
The Traditional TV & Home Video Market in Europe has been witnessing mild growth, influenced by factors such as evolving consumer preferences, competition from streaming services, and the ongoing demand for quality content alongside traditional advertising models.
Customer preferences: Consumers in Europe are increasingly gravitating towards on-demand viewing experiences, prompting a notable shift in their engagement with traditional TV and home video. This change is influenced by a younger demographic that prioritizes binge-watching and personalized content selections. Additionally, cultural nuances drive a demand for diverse programming, reflecting regional tastes and preferences. As lifestyles become busier, viewers are also seeking flexibility in how and when they consume media, further challenging conventional broadcasting schedules and traditional advertising approaches.
Trends in the market: In Europe, the Traditional TV and Home Video Market is experiencing a decline as consumers increasingly favor on-demand streaming services that offer greater flexibility and personalized content. This shift is particularly prominent among younger audiences, who prioritize binge-watching and a diverse array of programming that caters to regional tastes. As traditional broadcasting struggles to retain viewers, advertisers are adapting to new strategies that emphasize digital engagement. Industry stakeholders must navigate these evolving preferences to remain relevant, potentially leading to innovative content delivery models and partnerships in the media landscape.
Local special circumstances: In the United Kingdom, the Traditional TV and Home Video Market faces a unique challenge with the BBC's license fee model, which influences viewer expectations for content accessibility. In Germany, strict broadcasting regulations and a strong public broadcasting presence shape consumer habits, creating a competitive landscape for on-demand services. Italy's rich cultural heritage drives demand for localized content, while France's stringent media laws protect domestic productions, fostering a distinct environment that prioritizes traditional media. These local factors significantly influence market dynamics across Europe.
Underlying macroeconomic factors: The Traditional TV and Home Video Market in Europe is significantly shaped by macroeconomic factors such as shifting consumer spending patterns, economic stability, and technological advancements. In regions with robust economic growth, like Germany, increased disposable income enables higher expenditure on premium content and home entertainment options. Conversely, economic downturns can lead to reduced consumer spending, impacting subscriptions and home video sales. Additionally, the rise of streaming services is forcing traditional broadcasters to innovate; thus, fiscal policies that support media investments or tax incentives for content production can enhance market competitiveness and foster growth in localized content offerings across Europe.
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.Visión general
- Revenue
- Analyst Opinion
- Users
- Global Comparison
- Methodology
- Key Market Indicators