TV & Video - South Korea

  • South Korea
  • In South Korea, revenue in the TV & Video market is projected to reach €9.96bn in 2025.
  • Revenue in this market is expected to exhibit an annual growth rate (CAGR 2025-2029) of 2.88%, leading to a projected market volume of €11.16bn by 2029.
  • The largest market within the market is Traditional TV & Home Video, which is anticipated to have a market volume of €5.42bn in 2025.
  • In a global context, the highest revenue will be generated the United States, with a figure of €264.00bn in 2025.
  • In the TV & Video market in South Korea, the number of users is expected to reach 52.7m users by 2029.
  • User penetration in the TV & Video market in South Korea is projected to be at 100.3% in 2025.
  • Additionally, the average revenue per user (ARPU) in South Korea is projected to amount to €192.10 in 2025.
  • South Korea's TV and video market is increasingly dominated by streaming platforms, reflecting a significant shift in consumer viewing habits and content consumption.

Key regions: China, South Korea, Asia, France, United Kingdom

 
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Analyst Opinion

The TV & Video market in South Korea is experiencing mild growth, influenced by the rising demand for diverse content and the shift towards online streaming platforms. Additionally, the integration of advanced technologies is enhancing viewer experiences, contributing to the market's overall expansion.

Customer preferences:
Consumers in South Korea are gravitating towards personalized streaming experiences, fueled by a desire for diverse and culturally relevant content. The rise of K-dramas and variety shows highlights the importance of local storytelling, appealing to both domestic audiences and international fans. Additionally, younger demographics are favoring mobile-optimized viewing, prompting platforms to enhance accessibility and interactivity. This shift reflects broader lifestyle changes, as busy schedules prioritize on-demand entertainment, reshaping consumption patterns in the TV & Video market.

Trends in the market:
In South Korea, the TV & Video market is increasingly dominated by on-demand streaming services, driven by consumer demand for personalized and culturally relevant content. The popularity of K-dramas and variety shows showcases a shift towards local storytelling that resonates with both domestic and global audiences. Additionally, younger viewers are prioritizing mobile-friendly platforms, prompting services to enhance user accessibility and interactivity. This evolution reflects changing lifestyles, as consumers seek flexible viewing options, presenting significant opportunities and challenges for industry stakeholders in content creation and distribution.

Local special circumstances:
In South Korea, the TV & Video market is shaped by a unique blend of cultural heritage and advanced technology. The global rise of K-content is fueled by a deep-rooted appreciation for storytelling, often reflecting local societal values and trends. Additionally, stringent regulations on content distribution promote a competitive landscape that favors domestic players, ensuring that local narratives thrive. The country's high internet penetration and tech-savvy youth further drive the demand for innovative, mobile-optimized viewing experiences, distinguishing it from other global markets.

Underlying macroeconomic factors:
The TV & Video market in South Korea is significantly influenced by macroeconomic factors such as a robust national economy, high disposable income, and a strong emphasis on technological innovation. The country's GDP growth fosters consumer spending on entertainment, driving demand for diverse content offerings. Additionally, government initiatives aimed at supporting the media sector, including tax incentives for content production, enhance local industry competitiveness. Global economic trends, such as increased digital consumption and the rise of streaming services, further propel the market. Moreover, South Korea's strategic investments in broadband infrastructure ensure a seamless viewing experience, distinguishing it in the global media landscape.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Media Usage
  • Global Comparison
  • Methodology
  • Key Market Indicators
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