Market Insights Advertising & Media Media TV & Video

OTT Video - Czechia

Czechia

In Czechia, revenue in the OTT Video market market is projected to reach €325.20m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 4.61%, leading to a projected market volume of €407.30m by 2029.
The largest market within this market in Czechia is OTT Video Advertising, which is anticipated to have a market volume of €243.90m in 2024.
In global comparison, the majority of revenue will be generated the United States, with a figure of €122,700.00m in 2024.
Within the OTT Video market market in Czechia, the number of users is expected to reach 5.0m users by 2029.
User penetration is projected to be 44.9% in 2024 and is expected to rise to 47.1% by 2029.
The average revenue per user (ARPU) in the OTT Video market market in Czechia is projected to be €68.97 in 2024.
Additionally, the usage share of Netflix is estimated to account for 25.0% of the Videostreaming (SVoD) market in the selected region in 2023.
Czechia's OTT video market is experiencing a surge in localized content production, reflecting a growing demand for culturally relevant programming among viewers.

Key regions: United Kingdom, Germany, Asia, South Korea, Japan

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Analyst Opinion

The OTT Video market in Czechia is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Czech OTT Video market are shifting towards on-demand streaming services, as consumers increasingly value convenience and flexibility in their entertainment choices. Streaming platforms offer a wide range of content, including movies, TV shows, and original productions, allowing viewers to access their favorite programs anytime, anywhere. This preference for on-demand viewing is in line with global trends, as viewers worldwide seek greater control over their entertainment consumption. Trends in the Czech OTT Video market indicate a growing demand for local content. While international streaming platforms like Netflix and Amazon Prime Video are popular in the country, there is also a strong appetite for Czech-language programming. This trend can be attributed to the cultural significance of local content and the desire for authentic storytelling. As a result, domestic streaming services and production companies are emerging to cater to this demand, creating a thriving ecosystem for Czech content creators. Local special circumstances play a role in shaping the OTT Video market in Czechia. The country has a strong tradition of filmmaking and a rich cultural heritage, which has contributed to the development of a vibrant local entertainment industry. Czechia is also known for its high internet penetration rate and advanced telecommunications infrastructure, providing a solid foundation for the growth of OTT Video services. Additionally, the relatively affordable cost of internet access and the widespread availability of smart devices have made streaming platforms accessible to a wide range of consumers. Underlying macroeconomic factors have also contributed to the growth of the OTT Video market in Czechia. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed more individuals to afford subscription-based streaming services, driving the demand for OTT Video platforms. Furthermore, the COVID-19 pandemic has accelerated the adoption of digital entertainment solutions, as people spend more time at home and seek alternative sources of entertainment. In conclusion, the OTT Video market in Czechia is experiencing rapid growth and development, fueled by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand streaming services, the demand for local content, the country's cultural heritage, advanced telecommunications infrastructure, and favorable economic conditions all contribute to the thriving OTT Video market in Czechia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.