Market Insights Advertising & Media Media

TV & Video - Czechia

Czechia

In Czechia, revenue in the TV & Video market market is projected to reach €1.35bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.99%, resulting in a projected market volume of €1.49bn by 2029.
The largest market within this market in Czechia is Traditional TV & Home Video, which is anticipated to have a market volume of €1.03bn in 2024.
In a global context, the most revenue will be generated the United States, with a figure of €257.20bn in 2024.
In the TV & Video market market in Czechia, the number of users is expected to amount to 9.6m users by 2029.
User penetration in the TV & Video market market in Czechia is expected to be at 90.5% in 2024.
The average revenue per user (ARPU) in Czechia is projected to amount to €142.20 in 2024.
In Czechia, the TV & Video market is increasingly prioritizing localized content, reflecting the nation's cultural identity and diverse audience preferences.

Key regions: China, South Korea, Asia, France, United Kingdom

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Región

Comparación de regiones

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Analyst Opinion

The TV & Video market in Czechia is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the TV & Video market in Czechia are shifting towards on-demand streaming services and online video platforms. Consumers are increasingly opting for the convenience and flexibility of streaming services, which allow them to access a wide range of content anytime and anywhere. This trend is fueled by the growing availability of high-speed internet and the proliferation of smart devices, such as smartphones and smart TVs. Additionally, Czech consumers are showing a preference for local content and are increasingly seeking out domestic TV and video productions. Trends in the market include the rise of subscription-based streaming services, such as Netflix and HBO Go, which offer a vast library of movies, TV shows, and original content. These platforms have gained popularity among Czech consumers due to their extensive content offerings, competitive pricing, and user-friendly interfaces. Furthermore, the market is witnessing an increase in the production and consumption of online video content, including user-generated videos, vlogs, and short films. This trend is driven by the growing popularity of social media platforms and the desire for more personalized and authentic content. Local special circumstances in Czechia also contribute to the development of the TV & Video market. The country has a strong tradition of film and television production, with a rich history of acclaimed filmmakers and actors. This cultural heritage has fostered a vibrant local industry, which continues to produce high-quality content that resonates with Czech audiences. Additionally, the Czech Republic has a well-established network of cinemas and film festivals, which further promote the consumption of audiovisual content. Underlying macroeconomic factors play a crucial role in the growth of the TV & Video market in Czechia. The country has a stable economy with a high standard of living, which enables consumers to spend on entertainment and leisure activities. Furthermore, the government has implemented policies to support the audiovisual industry, including tax incentives for film and television production. These initiatives attract both domestic and international investments, fostering the growth of the market. In conclusion, the TV & Video market in Czechia is experiencing growth and development driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand streaming services, the rise of subscription-based platforms, and the production and consumption of online video content are shaping the market landscape. Local cultural heritage, a stable economy, and government support further contribute to the growth of the market in Czechia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.