Mobile Games - France

  • France
  • In France, revenue in the Mobile Games market is projected to reach €1.37bn in 2025.
  • Revenue is expected to exhibit an annual growth rate (CAGR 2025-2029) of 6.61%, leading to a projected market volume of €1.77bn by 2029.
  • Within the Mobile Games market in France, the number of users is anticipated to reach 23.5m users by 2029.
  • User penetration in France will be 31.6% in 2025 and is expected to increase to 35.9% by 2029.
  • In a global context, the majority of revenue will be generated United States, with €33,380.00m in 2025.
  • The average revenue per user (ARPU) in the Mobile Games market in France is projected to amount to €66.64 in 2025.
  • In France, the mobile games market is increasingly integrating augmented reality features, enhancing user engagement and reflecting a growing trend towards immersive gaming experiences.

Key regions: Japan, Germany, South Korea, China, Asia

 
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Analyst Opinion

The Mobile Games Market in France is experiencing mild growth, influenced by factors such as changing consumer preferences, the proliferation of smartphones, and the increasing availability of diverse gaming options, which enhance user engagement and retention.

Customer preferences:
Consumers in France are gravitating towards mobile games that emphasize social interaction and community-building, reflecting a desire for connection in an increasingly digital lifestyle. This trend is particularly pronounced among younger demographics who favor multiplayer experiences and cooperative gameplay. Additionally, there is a growing interest in games that incorporate local culture and themes, allowing players to engage with familiar narratives and environments. The rise of casual gaming also caters to a wider audience, including older adults seeking entertainment that fits their schedules.

Trends in the market:
In France, the Mobile Games Market is experiencing a surge in demand for games that prioritize social interaction and community engagement, particularly among younger audiences who value multiplayer and cooperative experiences. This trend underscores a broader cultural shift towards digital connectivity. Additionally, there's an increasing preference for games that incorporate local themes, enhancing player immersion through familiar narratives. As casual gaming gains traction, it appeals to a diverse demographic, including older adults, prompting industry stakeholders to innovate and tailor offerings to meet these evolving consumer preferences.

Local special circumstances:
In France, the Mobile Games Market is shaped by a rich cultural heritage and a strong emphasis on the arts, influencing game design and storytelling. Local developers often focus on narratives that reflect French history, literature, and art, fostering a deeper connection with players. Additionally, stringent regulatory frameworks regarding data privacy and digital content impact market entry strategies, encouraging companies to prioritize user trust and safety. This unique blend of cultural appreciation and regulatory oversight drives innovation, positioning France as a distinctive player in the global mobile gaming landscape.

Underlying macroeconomic factors:
The Mobile Games Market in France is significantly influenced by macroeconomic factors such as national economic stability, consumer spending trends, and technological innovation. France's robust economy, characterized by a high GDP per capita and a strong digital infrastructure, fosters a conducive environment for mobile game development and consumption. Additionally, government initiatives supporting tech startups and digital creativity encourage investment in gaming. Global trends, including the rise of mobile connectivity and the increasing popularity of esports, further propel market growth. Consequently, these economic indicators create a dynamic landscape where local developers thrive, enhancing France's position in the global mobile gaming sector.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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