Media - Asia
- Asia
- In Asia, revenue in the Media market is projected to reach €547.30bn in 2025.
- The largest market within this market is Games, which is expected to have a market volume of €223.60bn in 2025.
- When viewed in a global context, the majority of revenue will be generated the United States, amounting to €519.10bn in 2025.
- Furthermore, in the Media market, it is anticipated that 53.34% of total revenues will be generated through digital Media market by 2029.
- In Asia, Japan's media market is increasingly embracing digital streaming platforms, reflecting a shift in consumer preferences towards on-demand content consumption.
Key regions: United States, China, Japan, United Kingdom, Germany
Analyst Opinion
The Media Market in Asia is experiencing moderate growth, influenced by factors such as the rising consumption of digital content, shifting consumer preferences towards on-demand services, and the ongoing integration of technology within traditional media platforms.
Customer preferences: Consumers in Asia are increasingly gravitating towards immersive digital experiences, with a notable rise in demand for interactive content such as augmented reality (AR) and virtual reality (VR). This shift is particularly pronounced among younger demographics who seek more engaging ways to consume media. Additionally, the growing influence of social media platforms has led to a surge in user-generated content, as audiences value authenticity and relatability. Cultural nuances further shape preferences, with local storytelling resonating deeply, driving the popularity of regional content that reflects diverse societal narratives.
Trends in the market: In Asia, the media market is experiencing a surge in demand for immersive digital experiences, particularly with augmented reality (AR) and virtual reality (VR) technologies gaining traction among younger audiences. This demographic is increasingly seeking interactive content that enhances engagement and offers novel storytelling methods. Furthermore, the rise of social media platforms has sparked a proliferation of user-generated content, emphasizing authenticity and relatability, which resonate well with consumers. Localized narratives are becoming essential, as cultural nuances drive the appeal of regional content, presenting significant opportunities for industry stakeholders to tailor their offerings and foster deeper connections with diverse audiences.
Local special circumstances: In China, the media market is heavily influenced by a robust regulatory environment that prioritizes local content and censors foreign narratives, which shapes the development of homegrown AR and VR experiences. In Japan, a rich cultural heritage and advanced technology adoption fuel a unique blend of traditional storytelling with immersive media, appealing to diverse age groups. India’s vast linguistic diversity drives demand for localized content, as regional narratives resonate deeply with consumers. In South Korea, the Hallyu wave has transformed media consumption, with K-pop and dramas leading the charge, driving interactive content that leverages both fandom and technology.
Underlying macroeconomic factors: The media market in Asia is significantly shaped by macroeconomic factors such as rapid technological advancements, varying regulatory frameworks, and shifting consumer behaviors. Countries with strong digital infrastructure, like South Korea and Japan, are witnessing accelerated growth in immersive media experiences due to high internet penetration and smartphone usage. Conversely, in China, stringent regulations on content and foreign investments create a unique market dynamic, favoring local creators. Additionally, India's burgeoning middle class and economic growth are driving demand for diverse, localized content, while fluctuating global economic trends impact advertising revenues across the region, influencing overall market performance.
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.Visión general
- Revenue
- Analyst Opinion
- Users
- Global Comparison
- Methodology
- Key Market Indicators