Search Advertising

worldwide

Reflejos
Definición del mercado
in-scope / out-of-scope
Informes
  • Revenue in the Search Advertising segment amounts to €97,362m in 2019.
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 6.6%, resulting in a market volume of €125,641m by 2023.
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Search engine advertising (SEA) or Paid-for-search advertising describes advertisements that are displayed on search result pages above or next to organic search results. These advertisements are usually text-based, but can be displayed as images where applicable.
Sponsored links and keyword advertising are part of search engine advertising which can be targeted on local or keyword-related factors.
Google AdWords is the biggest provider of search advertising on the market.

Not included are revenues generated through search engine optimization (SEO).

All figures refer to gross values.
in-scope
  • Search engine advertising (SEA)
  • Keyword advertising
  • Sponsored links
out-of-scope
  • Search engine optimization (SEO)
Digital Advertising Report 2019 - Search Advertising

Digital Advertising Report 2019 - Search Advertising

Statista Digital Market Outlook - Segment Report
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Ad Spending (2019)
+5,4% yoy
€97.362m

Ad Spending Spending Development

en el mercado Search Advertising en million € en percent

Descripción Ad spending in the Search Advertising segment amounts to €97,362m in 2019. Descripción The Search Advertising segment is expected to show a ad spending growth of 5.1% in 2020.

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  • Ad Spending
  • Spending Development
Información

Ad spending:

The “Ad Spending” box shows the forecasted development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

Puede ver la definición y una explicación detallada del mercado aquí.
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Global Comparison

en el mercado Search Advertising en million €

Descripción With a market volume of €32,337m in 2019, most ad spending is generated in United States.

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Información

Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

Puede ver la definición y una explicación detallada del mercado aquí.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Population en m
Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x
0-14 years en m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x
15-24 years en m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x
25-34 years en m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x
35-44 years en m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xxx,x xxx,x xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x
45-54 years en m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xxx,x xxx,x xxx,x xxx,x xxx,x xxx,x xxx,x
55+ years en m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x
Consumer spending (current) en €
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Foodstuffs, beverages en €
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
xxx xxx xxx xxx x.xxx x.xxx x.xxx
Alcohol, tobacco en €
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Clothing, footwear en €
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Housing en €
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Household en €
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Health en €
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Transport en €
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Communication en €
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Recreation, culture en €
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Education en €
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Restaurants, hotels en €
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Other en €
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista Research
xxx xxx xxx xxx xxx xxx xxx
Telecommunication
Click arrow to expand
Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants | Source: World Bank, Statista
xx,x xx,x xx,x xx,x xx,x xx,x xx,x
Average connection speed en Mbits/s
Average internet connection speed in Mbits/s | Source: Akamai, Statista
xx,xx xx,xx xx,xx xx,xx xx,xx xx,xx xx,xx
Smartphone penetration en %
Estimated share of the total population using a smartphone | Source: Statista Research
xx,x xx,x xx,x xx,x xx,x xx,x xx,x
Hardware market
Click arrow to expand
Per-capita volume laptops en units
Average per capita sales of laptops and tablets in units | Source: Statista Research
x,xx x,xx x,xx x,xx x,xx x,xx x,xx
Per-capita revenue laptops en €
Average revenue of laptops and tablets per capita | Source: Statista Research
xx,x xx,x xx,x xx,x xx,x xx,x xx,x
Per-capita volume desktop PCs en units
Average per capita sales of Desktop-PCs in units | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Per-capita revenue desktop PCs en €
Average revenue of Desktop-PCs per capita | Source: Statista Research
x,x x,x x,x x,x x,x x,x x,x
Per-capita volume mobile phones en units
Average per capita sales of mobile phones in units | Source: Statista Research
x,xx x,xx x,xx x,xx x,xx x,xx x,xx
Per-capita revenue mobile phones en €
Average revenue of mobile phones per capita | Source: Statista Research
xx,x xx,x xx,x xx,x xx,x xx,x xx,x
Households en m
Total number of households in the selected region. | Source: Statista Research
x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x
GDP (current) en €
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: IMF, Statista
x.xxx xx.xxx xx.xxx xx.xxx xx.xxx xx.xxx xx.xxx
Internet penetration en %
Estimated share of the total population in the selected region using the internet | Source: Statista Research, based on ITU and national statistical offices
xx,x xx,x xx,x xx,x xx,x xx,x xx,x
Fuente: Statista, mayo 2019; ; La región seleccionada solo incluye los países que se indican en la sección "Digital Market Outlook"
Fuente: Statista, mayo 2019, based on IMF, World Bank, UN and Eurostat
; La región seleccionada solo incluye los países que se indican en la sección "Digital Market Outlook"

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