Smart speaker ownership by brand in Germany 2023

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We asked German consumers about "Smart speaker ownership by brand" and found that "Amazon Echo" takes the top spot, while "Pure" is at the other end of the ranking.
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Smart speaker ownership by brand in Germany as of December 2023

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Number of respondents

1,484 respondents

Age group

18-64 years

Special properties

respondents who own a smart speaker (Housing & household equipment, Internet & devices)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which smart speaker with an integrated virtual assistant do you own?"

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