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Drivers of TV subscription payments in the U.S. 2023

Published by
Umair Bashir,
Feb 13, 2024
When asked about "Drivers of TV subscription payments", most U.S. respondents pick "To access lots of channels" as an answer. 46 percent did so in our online survey in 2023.
Find this and more survey data on drivers of TV subscription payments in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Drivers of TV subscription payments in the U.S. as of December 2023

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Number of respondents

5,557 respondents

Age group

18-64 years

Special properties

respondents who pay for a TV subscription (Media & digital media, Video games)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Why do you pay for a TV subscription (cable/satellite)?"

Citation formats
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Statistics on " Pay TV in the United States "

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Other statistics that may interest you Pay TV in the United States

Overview

6

Companies

8

Consumer behavior

7

Cord cutters

8

vMVPDs

5

Further related statistics

17

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Statistics

Topics

Pay TV in the United StatesMaxCable TV in the United StatesPay TV in the United KingdomCable news
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