Car rental bookings by brand in the U.S. 2024

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We asked U.S. consumers about "Car rental bookings by brand" and found that "Enterprise Rent-A-Car" takes the top spot, while "Hotwire" is at the other end of the ranking.
Find this and more survey data on car rental bookings by brand in the U.S. in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Car rental bookings by brand in the U.S. as of March 2024

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Number of respondents

2,036 respondents

Age group

18-64 years

Special properties

respondents who booked rental cars

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these providers have you rented a car from in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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