Most popular influencer genres in the U.S. 2023

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We asked U.S. consumers about "Most popular influencer genres" and found that "Comedy" takes the top spot, while "VIPs & celebrities" is at the other end of the ranking.
Find this and more survey data on most popular influencer genres in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most popular influencer genres in the U.S. as of December 2023

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Number of respondents

10,046 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

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