Purchase criteria for apparel in Colombia 2023
In 2023, the most commonly considered factor when buying clothes among consumers in Colombia was quality of the product. That year, roughly 80 percent of Colombian shoppers selected "quality" as one of the most important aspects when choosing apparel. Ranking a close second, 78 percent of shoppers also kept comfort in mind. The country of production, on the other hand, was a purchasing factor for only 14 percent of apparel shoppers in Colombia.
