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Cosmetics and body care shopper typology in Canada 2022

Published by
Dominique Petruzzi,
Mar 8, 2023
In 2022, 56 percent of surveyed respondents in Canada belonged to the shopper typology of the "necessity shopper", when it came to cosmetics and body care products. Around 14 percent of the participants were identified as price-optimizing shoppers, and approximately nine percent as brand-conscious shoppers.

Cosmetics and body care shopper typology in Canada in 2022

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Number of respondents

2,051 respondents

Age group

18-64 years

Special properties

Residential online population

Method of interview

Online survey

Supplementary notes

Recode based on Brand awareness by category, Importance of low-priced products by category and Importance of luxury/premium products by category (single-pick).

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Statistics on " Cosmetics in Canada "

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Market overview

8

Segments

7

Retail stores and wholesalers

8

Export

8

Import

8

Consumer behavior

6

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Topics

Cosmetics in CanadaCosmetics industry in the U.S.Beauty and personal care e-commerce in the United StatesE-commerce in CanadaCosmetics industry
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