APAC: usage of personal care products by country and type 2023

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According to a survey from 2023, 47 percent of respondents in Vietnam regularly used decorative cosmetics such as makeup and nail polish. In comparison, 21 percent of respondents in Pakistan regularly used decorative cosmetics in 2023.

Usage of personal care products in the Asia-Pacific region in 2023, by country and type

Characteristic	Decorative cosmetics (makeup, lipsticks, nail polish, etc.)	Hair care and hair styling products	Oral and dental care (toothpaste, mouthwash, etc.)	Perfume, fragrances	Personal hygiene products (bath and shower products, deodorants, shaving cream and gerl, etc.)	Skin care (facial care, hand care, body care, etc.)	None of the above
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Number of respondents

97,732 respondents

Age group

18-64 years

Special properties

Residential online population

Supplementary notes

The original survey question was: "Which of these body care and cosmetics products do you use regularly? (multi-pick)"
For more information please visit the Global Consumer Survey home page and take a look at our methodology.

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