Purchase intention by category in Australia 2023

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"Household appliances" and "Smartphones" are the top two answers among Australian consumers in our survey on the subject of "Purchase intention by category".
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Purchase intention by category in Australia as of December 2023

Characteristic	Share of respondents
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Number of respondents

2,029 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items are you planning to buy in the next 12 months, online or in store?"

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