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Online-Shopping in the U.S. 2018

Consumer Insights data table

Online-Shopping is still a growing business and a lot of people are used to buy most of their products in the internet. About 82% of the interviewees answered they bought from amazon.com in the past 12 months followed by walmart.com.

For the survey “Online-Shopping in the U.S. 2018” Statista asked 992 US. onliners about shopping behavior. It covers information about the usage and frequency, used devices to shop and attitudes towards online-shopping. It also provides information about shipping and returns.

The survey data table for the Statista survey "Online-Shopping U.S. 2018" contains the complete tables for the survey including various column headings.

Report Details

Online-Shopping in the U.S. 2018

Pages	288 Pages
Format	Excel (XLSX)
Language	English
Released	October 2018

Price

$995 USD

Deep dive into your focus topic
Valid consumer insights
Based on representative surveys

Description
Content

Topics of the survey

Usage and Frequency
Device
Search behaviour
Expenses
Payment Options
Shops and Brands
Layout and Perception
Social Media Shopping
Account
Shipping
Returns and problems
Attitudes
Demographics

Design of the survey

Method: Online Survey
Survey name: Statista Survey Online-Shopping 2018
Region: USA
Number of respondents: 992
Age of respondents: 18 years and older
Survey time period: 13th to 20th of September 2018

Column headings

Gender
Age
Household income

Usage and Frequency

Where would you prefer to buy the following products? Choice: Online'
Where would you prefer to buy the following products? / groceries & beverages'
Where would you prefer to buy the following products? / clothing, shoes & accessories'
Where would you prefer to buy the following products? / electronic devices'
Where would you prefer to buy the following products? / medication and drugstore articles'
Where would you prefer to buy the following products? / groceries & beverages' & 'Where would you prefer to buy the following products? / clothing, shoes & accessories' & 'Where would you prefer to buy the following products? / electronic devices' & 'Where would you prefer to buy the following products? / medication and drugstore articles'
Select which statements are more likely to apply to either your online or offline shopping habits? / I deliberately search for products'
Select which statements are more likely to apply to either your online or offline shopping habits? / I search for (product) information'
Select which statements are more likely to apply to either your online or offline shopping habits? / I seek advice'
Select which statements are more likely to apply to either your online or offline shopping habits? / I exclusively buy the product I've been looking for'
Select which statements are more likely to apply to either your online or offline shopping habits? / I tend to buy products that I didn't intend to buy'
Select which statements are more likely to apply to either your online or offline shopping habits? / I compare offers'
Select which statements are more likely to apply to either your online or offline shopping habits? / I compare prices'
Select which statements are more likely to apply to either your online or offline shopping habits? / I seek inspiration'
Select which statements are more likely to apply to either your online or offline shopping habits? / Choice: Online'

Device

Which devices do you use for online shopping? / desktop PC'
Which devices do you use for online shopping? / laptop'
Which devices do you use for online shopping? / smart speakers (e.g. Amazon Echo)'
Which devices do you use for online shopping? / smartphone'
Which devices do you use for online shopping? / tablet'

Search Behaviour

In which of the following situations do you usually shop online?
[decide on a specific product] Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start with what you do first and end with "completion of the purchase". If a step does not appear in your usual purchasing procedure, simply leave it out. ..., etc.)'
[get information online] Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start with what you do first and end with "completion of the purchase". If a step does not appear in your usual purchasing procedure, simply leave it out. ..., etc.)'
[get information in the store] Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start with what you do first and end with "completion of the purchase". If a step does not appear in your usual purchasing procedure, simply leave it out. ..., etc.)'
[compare prices/providers in the store] Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start with what you do first and end with "completion of the purchase". If a step does not appear in your usual purchasing procedure, simply leave it out. ..., etc.)'
[compare prices online] Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start with what you do first and end with "completion of the purchase". If a step does not appear in your usual purchasing procedure, simply leave it out. ..., etc.)'
[online completion of purchase] Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start with what you do first and end with "completion of the purchase". If a step does not appear in your usual purchasing procedure, simply leave it out. ..., etc.)'
[completion of the purchase in the store] Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start with what you do first and end with "completion of the purchase". If a step does not appear in your usual purchasing procedure, simply leave it out. ..., etc.)'
Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this ..., etc.). Rank 1'
Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start with what you do first and end with "completion of the purchase". If a step does not appear in your usual purchasing procedure, simply leave it out. ..., etc.). Rank 2'
Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this ..., etc.). Rank 3'
Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start with what you do first and end with "completion of the purchase". If a step does not appear in your usual purchasing procedure, simply leave it out. ..., etc.). Rank 4'
Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start with what you do first and end with "completion of the purchase". If a step does not appear in your usual purchasing procedure, simply leave it out. ..., etc.). Rank 5'
Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start with what you do first and end with "completion of the purchase". If a step does not appear in your usual purchasing procedure, simply leave it out. ..., etc.). Rank 6'
"Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this. Start with what you do first and end with ""completion of the purchase"". If a step does not appear in your usual purchasing procedure, simply leave it out. ..., etc.). Rank 7

Expenses

How much on average do you usually spend per month on online shopping for groceries and beverages?'
How much on average do you usually spend per month on online shopping for electronic devices?'
How much on average do you usually spend per month on online shopping for clothing, shoes & accessories?'
How much on average do you usually spend per month on online shopping for medication and drugstore articles?'
When you shop for groceries and beverages online, what does an average order contain? If you're not sure, please estimate. / Number of articles:'
When you shop for groceries and beverages online, what does an average order contain? If you're not sure, please estimate. / Price for entire order:'
When you shop for electronic devices online, what does an average order contain? If you're not sure, please estimate. / Number of articles:'
When you shop for electronic devices online, what does an average order contain? If you're not sure, please estimate. / Price for entire order:'
When you shop for clothing, shoes & accessories online, what does an average order contain? If you're not sure, please estimate. / Number of articles:'
When you shop for clothing, shoes & accessories online, what does an average order contain? If you're not sure, please estimate. / Price for entire order:'
When you shop for medication and drugstore articles online, what does an average order contain? If you're not sure, please estimate. / Number of articles:'
When you shop for medication and drugstore articles online, what does an average order contain? If you're not sure, please estimate. / Price for entire order:'
Which price difference do you expect when you shop online rather than in a store?'

Payment Options

How do you usually pay when you shop online?
Which payment option do you prefer for online purchases?'
Which online payment services have you used in the past 12 months?
Which criteria are important to you in the choice of a payment option?
When do you usually check which payment options an online shop offers?'
Have you ever used a special financing offer from an online shop, e.g. paying by installments?'

Shops and Brands

Which characteristics are important to you in an online shop?
Which of the following online shops have you visited in the last 12 months?
Which of the following online shops have you bought something from in the last 12 months?
How often do you buy in the following online shops? If you're not sure, please estimate. / aliexpress.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / amazon.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / apple.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / bestbuy.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / chewy.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / costco.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / cvs.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / dell.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / homedepot.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / jcpenney.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / kohls.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / kroger.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / lowes.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / macys.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / newegg.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / gap.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / qvc.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / safeway.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / sears.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / staples.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / target.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / victoriassecret.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / walgreens.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / walmart.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / wayfair.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / wish.com'
How often do you buy in the following online shops? If you're not sure, please estimate. / zulily.com'
How do you find out about new online shops which are still unknown to you?
What makes an online shop trustworthy for you?

Layout and perception

Which of the following statements do you agree with?
Which of the following design characteristics are important to you in an online shop?
How should groceries and beverages be presented in an online shop for you to find them attractive?
How should electronic devices be presented in an online shop for you to find them appealing?
How should clothing, shoes and accessories be presented in an online shop for you to find them attractive?
How should medication and drugstore articles be presented in an online shop for you to find them attractive?

Social Media Shopping

For what reasons do you follow online shop accounts?
Which social networks do you use?
Do you use the direct-purchase option when you find an interesting product on social media?'

Account

What advantages do you think does a personal account with an online shop have?
What disadvantages do you see in having a personal account with an online shop?
With which of the following online shops do you have a client account?

Shipping

Which of the following statements regarding the shipping of online orders do you agree with?
How important in general is a quick delivery of an online order to you?'
Regarding which products is a quick delivery important to you?
How much in total are you prepared to pay for the delivery of an order inside the USA? Regarding insured shipment, no forwarder.'
Which of the following services by delivery service providers have you already used?
How often do you order products from abroad?'
What sort of experience have you had with the delivery of products ordered online from abroad?
Which of the following logistics/delivery companies do you know?
Which company usually delivers your online orders?
How important is it to you to be able to choose from different delivery providers?'
Which is your favorite delivery company?'

Returns and Problems

For what reasons do you cancel an online shopping process?
For what reasons do you return an article that you have ordered online?
When do you usually check the return policies of an online shop?'
How many in percent of your online orders of groceries and beverages do you return?We are referring to the number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
How many in percent of your online orders of electronic devices do you return?We are referring to the number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
How many in percent of your online orders of clothing, shoes & accessories do you return?We are referring to the number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
How many in percent of your online orders of medication and drugstore articles do you return?We are referring to the number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
Have you ever ordered products and knew that you would return several of them?

Attitudes

Do you use review portals when you shop online?Please choose all that apply. / I …
Which advantages do you see in online shopping compared to offline shopping at stores?
Please think back. How has your online shopping behavior changed in the past 3 years?

Demographics

What is your gender?'
Age (detailed)'
Age'
Age, categorial'
What is your primary language?'
Which race / ethnicity best describes you?'
Are you of Hispanic, Latino or Spanish origin?'
What is the highest level of education you have completed?'
What is your marital status?'
Which of the following categories best describes your current employment status?'
How many people – including yourself and all children – permanently live in your household?'
How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?'
How big is the town you live in?'
In what type of community do you live?'
Where do you currently live?'
How much total combined money do all members of your household earn annually? This includes money from jobs net income from business, farm, or rent pensions dividends interest social security payments and any other money income received by members of your household that are eighteen (18) years of age or older. Please report the total amount of money earned - do not subtract the amount you paid in taxes or any deductions listed on your tax return'

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Online-Shopping in the U.S. 2018

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