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Political advertising in the U.S.

Statistics report on political advertising in the U.S.

Political advertising in the U.S.

This report has been compiled to provide statistical information about political advertising in the United States.

Table of contents

Overview

3
  • Basic Statistic Most popular news platforms in the U.S. 2022, by age group
  • Basic Statistic Trust in selected news sources in the U.S. 2022, by political affiliation
  • Basic Statistic Leading issues for U.S. voters in the midterm congressional elections 2022

Spending

7
  • Premium Statistic Non-political and political advertising revenues in the U.S. 2022-2024
  • Premium Statistic Political ad spending in the U.S. 2018-2024
  • Premium Statistic Presidential candidates’ political ad spend U.S. 2023
  • Premium Statistic Political ad spend in the U.S. 2024, by election category
  • Premium Statistic U.S. political ad spending during election cycles 2014-2024, by medium
  • Premium Statistic Leading states in political ad spend for the U.S. Senate races 2022
  • Premium Statistic Leading states in political ad spend in U.S. gubernatorial races 2022

Digital advertising

6
  • Premium Statistic Political digital ad spend in the U.S. 2020-2026
  • Premium Statistic U.S. political digital ad spending 2022, by type
  • Premium Statistic Programmatic ad spend in the U.S. elections 2018-2022, by device
  • Premium Statistic Largest Meta advertisers in the U.S. 2018-2022
  • Premium Statistic Meta ad spend in the U.S. 2018-2022, by category
  • Premium Statistic U.S. largest political advertisers on Google 2018-2023, by ad spend

TV advertising

4
  • Premium Statistic Broadcast TV political ad spend in the U.S. 2014-2024
  • Premium Statistic TV advertising spending during presidential campaign in the U.S. 2020, by state
  • Premium Statistic Leading TV shows targeted by Trump political ads in the U.S. 2020, by spots aired
  • Premium Statistic Leading TV shows targeted by Biden political ads in the U.S. 2020, by spots aired

Consumer perspective

5
  • Premium Statistic Voters' perceptions of political advertising in the U.S. 2022
  • Premium Statistic Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
  • Premium Statistic Opinions on limiting political ad spend in the U.S. 2022
  • Premium Statistic Consumers who like watching political ads more than other TV ads in the U.S. 2022
  • Premium Statistic Attention toward political ads in the U.S. 2022, by political affiliation

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