Research & Purchase in the U.S. 2018 report

Retailers are afraid that their store assistants‘ consultation might be exploited with more and more consumers doing their research in-store but purchasing online. But the worries are unfounded: 65% of consumers research online when planning major purchases. Most product categories have found their place either as an established online product or as a product that is (still) connected to brick-and-mortar. But some indicators hint towards product categories becoming restrained or emerging online types.