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Video Gaming in the U.S. 2018 report

Consumer Insights report

Video Gaming in the U.S. 2018 report

Video games have reached the center of society. In most countries, more than 70% of internet users play video games – the share of those paying for gaming is on average above 50%. Although their fan base is increasing, video games are losing shelf space: Only 12% of gamers in the U.S. rely on data carriers only when purchasing games. The majority of games is purchased as downloads, in-game purchases and subscriptions, with revenues increasing.

Topics include

  • Share of online population playing and paying for video games
  • Video game shoppers in the U.S. by purchase format
  • Most popular purchase formats for video games in the U.S.
  • Share of paying video gamers who purchase video games as a download

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