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Spirits: market data & analysis

Market Insights report

Spirits: market data & analysis

Spirits include alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV). The Spirits market consists of Whisky, Vodka, Rum, Gin, Brandy, Tequila, Soju, and Liqueurs & Other Spirits.
Key players include Diageo, Pernod Ricard, Kweichou Moutai, Suntory, and Brown-Forman.
This report gives an overview of the Alcoholic Drinks market from an international perspective. The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to the whole population. The data only covers at-home sales (e.g., sales via supermarkets, hypermarkets, convenience stores).
The Spirits market is characterized by saturated volume sales in many industrialized markets with spirits volumes stagnating. However, Alcoholic Drinks companies have tackled decreasing or stagnating volumes with premiumization strategies, with marketing and advertisements investments, as well as investing into premium beverages (e.g., Tequila and Scotch Whiskey). In the Spirits market, the Ready-to-Drink (RTD) category is also trending, with key players, such as Brown-Forman and Suntory, investing in RTD.

What's included?

  • All relevant sales figures and growth rates, including forecasts from 2018 to 2028
  • Regional comparisons with focus on Europe, Africa, Americas, Asia, and Australia & Oceania
  • Country comparisons with focus on the United States, China, Germany, France, and United Kingdom

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

Table of contents

Spirits include alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV). The Spirits market consists of Whisky, Vodka, Rum, Gin, Brandy, Tequila, Soju, and Liqueurs & Other Spirits.
Key players include Diageo, Pernod Ricard, Kweichou Moutai, Suntory, and Brown-Forman.
This report gives an overview of the Alcoholic Drinks market from an international perspective. The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to the whole population. The data only covers at-home sales (e.g., sales via supermarkets, hypermarkets, convenience stores).

Revenue is expected to increase from US$ 392.2 billion in 2022 to US$ 487.6 billion in 2028 with a CAGR of 3.7%.
The Spirits market is characterized by saturated volume sales in many industrialized markets with spirits volumes stagnating. However, Alcoholic Drinks companies have tackled decreasing or stagnating volumes with premiumization strategies, with marketing and advertisements investments, as well as investing into premium beverages (e.g., Tequila and Scotch Whiskey). In the Spirits market, the Ready-to-Drink (RTD) category is also trending, with key players, such as Brown-Forman and Suntory, investing in RTD.

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

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