Virtual Voice Assistants in the U.S. 2017

Topic of the survey

• Digital Voice Assistants
• Sociodemography

• Method: Online Survey
• Survey name: Digital Voice Assistants 2017
• Region: USA
• Number of respondents:1040
• Age of respondents: 18 years and older
• Type of respondents: Resident population of the US
• Survey time period: 11th to 22nd of April 2017

• Gender
• Age
• Ethnicity
• Anual Househould Income
• Siri Users
• Cortana Users
• Alexa Users
• Google Assistant Users

Digital Voice Assistants

• Which of these virtual assistants do you know?
• Which of these characteristics apply to the voice of Siri?
• And how satisfied are you generally with the voice of Siri?
• Which of these characteristics apply to the voice of Cortana?
• And how satisfied are you generally with the voice of Cortana?
• Which of these characteristics apply to the voice of Alexa?
• And how satisfied are you generally with the voice of Alexa?
• Which of these characteristics apply to the voice of Google Assistant?
• And how satisfied are you generally with the voice of Google Assistant?
• If you had the choice: Would you prefer a female or a male voice as your virtual assistant?
• How important is it to you to be able to choose between a male and a female voice for your virtual assistant?
• How would you use your virtual Assistant?
• Where would you like to use a virtual assistant as a digital shop assistant?
• In your opinion, what are benefits of the increasing popularity of virtual assistants?
• In your opinion, what are dangers of the increasing popularity of virtual assistants?

• What is your gender?
• How old are you?
• Which race/ethnicity best describes you?
• How much total combined money do all members of your household earn annually?