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Social Media Advertising: market data & analysis

Market Insights report

Social Media Advertising: market data & analysis

The Social Media Advertising market is the second biggest market within Digital Advertising. The worldwide revenue of US$207 billion in 2023 is expected to grow to US$255 billion in 2028.


What's included?

  • All relevant data, including market size & forecasts
  • Regional development with focus on: Americas, Asia, Australia & Oceania, and Europe
  • Trends and market analysis
  • Deep dives

Table of contents

The report covers the Social Media Advertising market. Social Media Advertising is one of the most common forms of Digital Advertising and includes all ad revenue generated by social networks or business networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed. Social Media Advertising does not include revenue generated from membership-subscriptions or premium fees.

A distinction is made between:

  • Desktop
  • Mobile

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

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