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What U.S. consumers do not like about loyalty schemes 2018

Reasons why consumers dislike loyalty programs in the United States in 2018*

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Release date

February 2019

Region

United States

Survey time period

2018

Number of respondents

1,500 respondents

Age group

18-65 years

Supplementary notes

* Original survey question: "In thinking about various loyalty or rewards programs you’ve belonged to, what don’t you like about them?"
Multiple answers were possible.

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