U.S. independent creators earning income on digital platforms yoy change 2017

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In 2017, an estimated 16.98 million U.S. creators earned income posting their personal creations on social media platforms. This represents a 16.6 percent increase compared to the previous year. The number of YouTube creators earning money on the platform grew by more than 81 percent, making it the fastest-growing category. Twitch was ranked second with a 58.8 percent growth of U.S. creatives earning an income on the streaming platform.

Year-on-year change in number of independent creators from the United States earning income on the selected online platforms platforms from 2016 to 2017

Characteristic	Change in number of creators earning an income
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Release date

February 2019

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Region

United States

Survey time period

2016 to 2017

Supplementary notes

According to the source, "Given the availability of data, we assume for purposes of this analysis that each account, channel, or store on the nine platforms is affiliated with only one creator, when multiple creators are involved in many cases. This further understates the number of creators. The data also limit our analysis of creators’ earnings to the most prominent source of their earnings on each platform. In many cases, creators earn income in multiple ways, including website ads, sponsorships and influencer compensation, revenue from social media traffic, gifts from fans and direct sales."

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