Food & drink: importance of organic labels U.S. 2018

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This statistic shows the results of a poll conducted in the United States in May 2018. U.S. consumers were asked about the importance of buying organic food and beverage products. During the survey, 24 percent of the respondents said that organic labels mattered a lot when shopping for dairy products.

Importance of buying organic food and beverage products among U.S. consumers as of May 2018, by category

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Release date

May 2018

More information

Region

United States

Survey time period

May 7 to 11, 2018

Number of respondents

2,201 respondents

Age group

18 years and older

Supplementary notes

Results from the full survey have a margin of error of plus or minus 2 percentage points.
Remaining percentage points were for the answer of "Don't know/ no opinion".
The question was phrased by the source as follows: "How much does it matter that a product is organic when shopping for each of the following?"

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