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This statistic shows the results of a survey conducted from October 2017 through January 2018 among 2,000 adult Americans on their preferred credit card brand. The results were sorted by gender. During the survey, 16.7 percent of female respondents stated their preferred brand is Capital One; 12 percent of male respondents said the same.
United States: Brand preferences for credit cards from October 2017 to January 2018, by gender
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The Brand Strength Monitor. (March 1, 2018). United States: Brand preferences for credit cards from October 2017 to January 2018, by gender [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/817438/united-states-brand-preferences-credit-cards-gender/
The Brand Strength Monitor. "United States: Brand preferences for credit cards from October 2017 to January 2018, by gender." Chart. March 1, 2018. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/817438/united-states-brand-preferences-credit-cards-gender/
The Brand Strength Monitor. (2018). United States: Brand preferences for credit cards from October 2017 to January 2018, by gender. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/817438/united-states-brand-preferences-credit-cards-gender/
The Brand Strength Monitor. "United States: Brand Preferences for Credit Cards from October 2017 to January 2018, by Gender." Statista, Statista Inc., 1 Mar 2018, https://www.statista.com/statistics/817438/united-states-brand-preferences-credit-cards-gender/
The Brand Strength Monitor, United States: Brand preferences for credit cards from October 2017 to January 2018, by gender Statista, https://www.statista.com/statistics/817438/united-states-brand-preferences-credit-cards-gender/ (last visited April 19, 2024)
United States: Brand preferences for credit cards from October 2017 to January 2018, by gender [Graph], The Brand Strength Monitor, March 1, 2018. [Online]. Available: https://www.statista.com/statistics/817438/united-states-brand-preferences-credit-cards-gender/