Leading app categories accessed after shopping online in the U.S. 2017
This statistic presents the most common app categories accessed by online shoppers after shopping online in the United States as of December 2017. According to the findings, the most common app category accessed by online shoppers after shopping online were shopping apps, which had a recorded access value of 23.3 percent. Communication and social apps ranked second with a 18.9 percent usage reach after shopping device sessions.