Nota: La página que ha solicitado no está en su idioma predeterminado. Usted está usando nuestra plataforma en otro idioma ahora.
This survey shows the importance of customer service to customers' choice of or loyalty to a brand in 2018. During the survey, 66 percent of respondents from the United States stated that customer service was very important to them when choosing a brand.
How important is customer service to you in your choice of, or loyalty to, a brand?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Customer service in the U.S.
Market overview
6
- Premium Statistic Size of global outsourced customer experience market 2015-2020*
- Premium Statistic Global outsourced customer experience market: breakdown by region 2017
- Basic Statistic Customers who have contacted customer service in the past month U.S. 2015-2020
- Basic Statistic Customers who contacted customer service via voice channels U.S. 2015-2020
- Basic Statistic Customer churn rate by industry U.S. 2020
- Premium Statistic Customers' opinion about customer service quality U.S.& worldwide 2018
Communication channels
4
- Premium Statistic Communication channels preferred to contact customer service worldwide 2018
- Premium Statistic Communication channels preferred to contact customer service by country 2018
- Premium Statistic Easiest-to-use customer service channels in U.S. 2022
- Basic Statistic Channels which provide the fastest resolution from customer service U.S. 2015-2017
Customer satisfaction
5
- Basic Statistic Customers who stopped doing business due to poor customer service U.S. 2016-2020
- Basic Statistic Important aspects of a good customer service experience U.S.& worldwide 2018
- Basic Statistic Share of customers by poor customer service experiences U.S.& worldwide 2018
- Premium Statistic Customer service: change in customers' expectations in the last year 2018
- Premium Statistic Importance of customer service to customers' choice of or loyalty to a brand 2018
Self-service
4
- Premium Statistic Issue resolution prior to contacting customer service in the U.S. by sector 2020
- Basic Statistic Customers: opinion on self-service portal usage by brands U.S.& worldwide 2018
- Basic Statistic Ways in which customers initiate customer service interaction U.S. & worldwide 2018
- Basic Statistic Self-service issues experienced by customers U.S.& worldwide 2018
Digital trends
5
- Basic Statistic Preferred contact channels for customers to resolve issues U.S. 2022
- Premium Statistic U.S. adults' challenges of using chatbots 2018
- Basic Statistic Customers by if they favor brands that proactively contact them U.S.& worldwide 2018
- Basic Statistic Customers by if they favor brands that respond to complaints U.S.& worldwide 2018
- Basic Statistic Expected response time for social media questions or complaints in U.S. & global 2018
Further related statistics
17
- Effectiveness of customer service chatbots at resolving customers' issues 2017
- Customers by share lost due to poor service in the last year U.S.& worldwide 2018
- U.S. consumers' usage of social media to get a customer service response 2012
- Share of customers by if companies responded to their questions on social media 2017
- U.S. consumers' communication channels for simple inquiries 2012
- U.S. consumers' opinions on companies' responses over social media channels 2012
- Customer service effectiveness on social media in U.S. and worldwide 2017
- Share of customers by search engine usage to answer questions U.S.& worldwide 2017
- Important aspects of a good customer service experience by age worldwide 2018
- U.S. consumers' communication channels for difficult service inquiries 2012
- Share of customers by if they have used a self-service portal U.S.& worldwide 2017
- Customers by share lost due to poor service experience U.S.& worldwide 2018
- Reasons for using social media to get a customer service response 2012
- Share of customers by poor customer service experiences by age worldwide 2018
- U.S. consumers' communication channels for more complex inquiries 2012
- U.S. household expenditure on cemetery lots, vaults and maintenance fees 2007-2021
- Moving services businesses in the U.S. 2018-2022
Further Content: You might find this interesting as well
Statistics
- Effectiveness of customer service chatbots at resolving customers' issues 2017
- Customers by share lost due to poor service in the last year U.S.& worldwide 2018
- U.S. consumers' usage of social media to get a customer service response 2012
- Share of customers by if companies responded to their questions on social media 2017
- U.S. consumers' communication channels for simple inquiries 2012
- U.S. consumers' opinions on companies' responses over social media channels 2012
- Customer service effectiveness on social media in U.S. and worldwide 2017
- Share of customers by search engine usage to answer questions U.S.& worldwide 2017
- Important aspects of a good customer service experience by age worldwide 2018
- U.S. consumers' communication channels for difficult service inquiries 2012
- Share of customers by if they have used a self-service portal U.S.& worldwide 2017
- Customers by share lost due to poor service experience U.S.& worldwide 2018
- Reasons for using social media to get a customer service response 2012
- Share of customers by poor customer service experiences by age worldwide 2018
- U.S. consumers' communication channels for more complex inquiries 2012
- U.S. household expenditure on cemetery lots, vaults and maintenance fees 2007-2021
- Moving services businesses in the U.S. 2018-2022
Microsoft. (March 14, 2019). How important is customer service to you in your choice of, or loyalty to, a brand? [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/
Microsoft. "How important is customer service to you in your choice of, or loyalty to, a brand?." Chart. March 14, 2019. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/
Microsoft. (2019). How important is customer service to you in your choice of, or loyalty to, a brand?. Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/
Microsoft. "How Important Is Customer Service to You in Your Choice Of, or Loyalty To, a Brand?." Statista, Statista Inc., 14 Mar 2019, https://www.statista.com/statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/
Microsoft, How important is customer service to you in your choice of, or loyalty to, a brand? Statista, https://www.statista.com/statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/ (last visited April 23, 2024)
How important is customer service to you in your choice of, or loyalty to, a brand? [Graph], Microsoft, March 14, 2019. [Online]. Available: https://www.statista.com/statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/