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U.S. category penetration of vitamins 2010-2018

Published by
Nils-Gerrit Wunsch,
Oct 19, 2021
This statistic presents the category penetration of vitamins in the United States from 2010 to 2018. The survey found that 78 percent of respondents purchased vitamins during the past 12 months in 2018.

Category penetration of vitamins in the United States from 2010 to 2018

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Release date

May 2018

Region

United States

Survey time period

April 9 to 11, 2018*

Number of respondents

1,000 respondents

Age group

18-75 years

Method of interview

Online panel

Supplementary notes

The original question was posed as follows: "How many types of vitamins or nutritional supplements do you currently purchase over a year’s time? "
* The survey characteristics apply to the 2018 survey. Previous years were conducted among equally large samples.

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