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Most popular mobile phone and smartphone brands in Germany 2015-2016

Ranking of the most popular mobile phone/smartphone brands based on consumer usage in Germany in 2015 and 2016

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Release date

November 2016

Region

Germany

Survey time period

2014 to 2015

Age group

14 years and older

Special properties

German-speaking mobile/smartphone users

Method of interview

Face-to-face interview

Supplementary notes

* First recorded in 2016.
Information on base:
German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2015: 7,009 respondents, projected base of 69.24 million persons
2016: 7,026 respondents, projected base of 69.56 million persons
This question was phrased by the source as follows: "What brand is your mobile phone or smartphone?" (In case of 'several private mobile phones/smartphones': "This question refers to the private phone that you use the most!").
(Original German question: "Von welcher Marke ist Ihr Handy bzw. Smartphone?" (Falls ‘Mehrere private Handys/Smartphones‘: "Gemeint ist bei dieser und den folgenden Fragen das private Handy/Smartphone, das Sie am häufigsten nutzen!").

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