Internet: most frequent activities in Germany

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This statistic shows the results of a survey on the most frequent internet activities in Germany in 2011 to 2023. During the 2022 survey period it was found that about 63.5 percent of German-speaking internet users aged 14 years and above reported sending text messages, pictures or videos. Conversely, around 55 percent of respondents use the Internet for online banking.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Internet activities that were most frequently used from Germany in 2021 to 2023

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Release date

June 2023

More information

Region

Germany

Survey time period

2021 to 2023

Age group

14 years and older

Special properties

German-speaking internet users

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population age 14 and over in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2016: 23,854 respondents, projected to a population of 69.56 million
2017: 23,356 respondents, projected to a population of 70.09 million
2018: 23,389 respondents, projected to a population of 70.45 million

You can find further information on the methodology here.

This question was phrased by the source as follows: "Which activities do you engage in when online? What do you do on the internet? Please tell me according to this list."
Original German question: "Und welche Angebote nehmen Sie im Internet in Anspruch? Was machen Sie im Internet? Sagen Sie es mir einfach nach dieser Liste."

Multiple answers were possible. Therefore, percentage points may exceed 100 percent.

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