Volkswagen: ad spend in the U.S. 2012-2013
Volkswagen's reputation fell significantly.
The graph shows data on Vokswagen's advertising spending in the United States in 2012 and 2013. The car manufacturer invested 545.8 million U.S. dollars in measured media advertising in 2012. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal,