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largest digital ad spend in the U.S., followed by consumer packaged goods (CPG) and financial services. Across industries, digital ad spending is going to amount to nearly 264 billion U.S. dollars in 2023.
In 2022, digital advertising spending of retailers in the United States amounted to 65.55 billion U.S. dollars. This figure is expected to further grow to 92.2 billion dollars by 2025. Retail is the industry with the Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars)
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Other statistics that may interest you Retail industry advertising in the U.S.
Overview - Retail sector
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Retail advertising benchmarks
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- Premium Statistic Change in total and digital marketing spending in the U.S. 2023, by industry
- Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2023, by industry
- Premium Statistic Categories with the largest ad spend growth in the U.S. 2022
- Premium Statistic Digital ad spend in the U.S. 2022, by industry
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Digital ad spend growth in the U.S. 2023, by industry
Retail marketing and advertising
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- Premium Statistic Retail industry ad spend in the U.S. 2022-2023
- Premium Statistic Retail industry digital ad spend in the U.S. 2010-2025
- Premium Statistic Retail ad spend on TV in the U.S. 2019-2021
- Premium Statistic Retail ad spend on newspapers in the U.S. 2019-2021
- Premium Statistic Retail ad spend on radio in the U.S. 2019-2021
- Premium Statistic Retail ad spend on OOH advertising in the U.S. 2019-2021
Market leaders
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Spotlight: Digital retail media
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- Premium Statistic Digital retail media ad spend in the U.S. 2023-2027
- Premium Statistic Digital retail media ad spend growth in the U.S. 2020-2027
- Premium Statistic Retail media share of digital ad spend in the U.S. 2021-2027
- Premium Statistic Leading retail media ad types in the U.S. 2023
- Premium Statistic Reasons for working with retail media networks in the U.S. 2022
- Premium Statistic Benefits of retail media networks in the U.S. 2022
Spotlight: Brand loyalty
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- Premium Statistic Top brand loyalty drivers among U.S. consumers 2022
- Premium Statistic U.S. consumers intending to participate in loyalty programs 2022, by generation
- Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector
- Premium Statistic Expected features of loyalty programs in the U.S. 2022, by sector
Further related statistics
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- Distribution of company online advertising spending in China 2011
- Digital ad spend in Germany 2023, by device
- Online video advertising year-on-year growth in Germany 2013-2015
- Mobile advertising year-on-year growth in Germany 2013-2015
- Charging ways in online advertising market in China 2012
- Mobile messaging ad spend in the U.S. 2015-2020
- Digital advertising expenditure in Finland 2020-2025
- Retail ad spend distribution in the United Kingdom (UK) 2013, by medium
- Retail ad spend in the U.S. 2012-2014
- Ad spend growth in China 2023, by top product type
- Growth in ad spend for the retail sector in China in 2012, by sub-category
- Value of ad expenditures in Saudi Arabia 2008-2016
- Alaska - Wholesale and retail trade establishments 2000-2008
- Harvey Norman Holdings Limited EBIT Australia 2014-2019
Further Content: You might find this interesting as well
Statistics
- Distribution of company online advertising spending in China 2011
- Digital ad spend in Germany 2023, by device
- Online video advertising year-on-year growth in Germany 2013-2015
- Mobile advertising year-on-year growth in Germany 2013-2015
- Charging ways in online advertising market in China 2012
- Mobile messaging ad spend in the U.S. 2015-2020
- Digital advertising expenditure in Finland 2020-2025
- Retail ad spend distribution in the United Kingdom (UK) 2013, by medium
- Retail ad spend in the U.S. 2012-2014
- Ad spend growth in China 2023, by top product type
- Growth in ad spend for the retail sector in China in 2012, by sub-category
- Value of ad expenditures in Saudi Arabia 2008-2016
- Alaska - Wholesale and retail trade establishments 2000-2008
- Harvey Norman Holdings Limited EBIT Australia 2014-2019
Insider Intelligence. (September 19, 2023). Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/
Insider Intelligence. "Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars)." Chart. September 19, 2023. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/
Insider Intelligence. (2023). Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/
Insider Intelligence. "Retail Industry Digital Advertising Spending in The United States from 2010 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/
Insider Intelligence, Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/ (last visited April 24, 2024)
Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars) [Graph], Insider Intelligence, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/