In an IPSOS study of global holiday makers in 2023, 61% of US respondents indicated that that inflation and price increases were factors impacting their entusiasm for travel in 2023, this was followed by personal and family reasons. Further down the list in third place, COVID-19 still remained an area of concern for around a third of American travelers. Despite this, an overwhelming majority of Americans are looking forward to travel in 2023.
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