Power innovation with trusted market and consumer insights

Statista’s all-in-one platform delivers market forecasts, consumer insights, and competitor benchmarks—empowering your R&D team to reduce risks, fast-track product development, and drive smarter innovation.
 

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Only 29% of leaders use data to guide new market entry—leaving growth opportunities on the table

Without Statista

R&D teams get stuck by:

• Wasting time on scattered, outdated data
• Missing trends that disrupt industries and shift market demands
• Investing in incremental projects instead of breakthrough innovation
   

With Statista

Statista's insights and AI tools empower R&D leaders to:

• Detect trends before competitors and unlock future markets
• Validate product concepts faster with real-time data insights
• Prioritize high-impact projects that align with long-term strategy

Find product growth opportunities with trusted forecasts and industry insights

Develop innovative product roadmaps aligned with emerging trends and market needs, backed by reliable forecasts and consumer insights.

• Track market shifts early to shape innovation
• Benchmark against competitors to refine strategies
• Align product strategies with emerging consumer needs

Monitor market shifts with verified consumer and competitor insights

Stay ahead of changing market dynamics by analyzing consumer behaviors and competitor trends, supported by industry forecasts—enabling smarter product pivots and strategic market entry.

• Compare spending and brand loyalty metrics across geographies
• Analyze competitor products to refine offerings
• Use industry outlooks to predict market trends with confidence

Build future-proof product strategies with validated market intelligence

Leverage insights across 170 industries and 150+ countries to align your product portfolio with future market needs. Our reliable forecasts help your team make informed R&D decisions to optimize growth and ROI.

• Prioritize high-growth product segments with accurate benchmarks
• Align product launches with verified market trends
• Back your product investments with trusted forecasts and insights

Choose the best option for your needs and unlock Statista’s full potential with comprehensive insights and easy-to-use tools.
 

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For larger teams and organizations that need more advanced features and full access to Statista's data, along with custom solutions tailored to your business and personalized support.

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